Senior E-Commerce Manager

Our client is a growing fine jewelry brand preparing to launch a premium direct-to-consumer e-commerce experience. The Senior E-Commerce Manager will own the day-to-day performance and optimization of the company’s Shopify Plus storefront, ensuring the site is fast, conversion-focused, accurately merchandised, and positioned to scale efficiently. This is a hands-on individual contributor role with no direct reports. The Senior Ecommerce Manager will support the launch of the Shopify Plus store and take ownership of conversion rate optimization, merchandising, product pages, email and SMS capture, digital asset management, SEO, analytics, and reporting.

Responsibilities

Support the launch and ongoing management of the Shopify Plus storefront; Own storefront performance, including page speed, Core Web Vitals, checkout flow, and mobile experience; Establish baseline conversion metrics following launch and continuously improve performance through structured testing; Develop and maintain a regular conversion rate optimization and testing cadence; Identify friction throughout the customer journey and implement improvements designed to increase conversion; Own collection structure, product sequencing, cross-selling opportunities, and overall digital merchandising; Manage the customer experience within product configurators and ring-building functionality; Optimize how customers navigate made-to-order, configurable, and custom products; Upload, maintain, and optimize product detail pages across a catalog of more than 390 SKUs; Own and optimize on-site email and SMS capture experiences, including pop-ups, gated offers, and landing pages; Build and maintain a scalable digital asset management system; Track model, talent, photography, and other applicable usage rights and licensing expiration dates; Evaluate product and lifestyle imagery based on storefront and conversion performance; Maintain the technical SEO health of the e-commerce storefront; Support structured data implementation and optimization; Own e-commerce performance reporting using GA4, Shopify Analytics, and attribution data; Manage and optimize Shopify Plus functionality required to support the customer experience; Implement and optimize Buy Now, Pay Later solutions such as Klarna, Affirm, Afterpay, or Shop Pay Installments; Use AI tools to improve day-to-day e-commerce workflows, analysis, research, documentation, and productivity

Requirements

5+ years of DTC e-commerce experience, including direct ownership of a Shopify Plus storefront; Proven experience managing high-AOV or considered-purchase products with longer customer consideration cycles; Experience supporting products involving financing, sizing, configuration, customization, or similarly complex purchase decisions; Demonstrated experience with conversion rate optimization and structured experimentation, ideally with measurable results; Hands-on experience with Klaviyo and Attentive; Experience implementing and optimizing at least one BNPL solution, such as Klarna, Affirm, Afterpay, or Shop Pay Installments; Experience managing complex product catalogs and e-commerce merchandising; Strong Shopify Plus storefront management and optimization capabilities; Strong understanding of e-commerce conversion rate optimization, customer journeys, checkout optimization, and mobile commerce; Ability to analyze page speed and Core Web Vitals and identify opportunities to improve storefront performance; Strong digital merchandising skills, including collection architecture, product sequencing, cross-selling, and PDP optimization; Hands-on proficiency with Klaviyo and Attentive for capture, list health, and segmentation; Strong understanding of GA4, Shopify Analytics, attribution, and e-commerce performance reporting; Working knowledge of technical SEO, structured data, collection architecture, and PDP optimization; Strong attention to detail when managing product information, configurations, digital assets, and usage rights; Ability to translate conversion and customer behavior data into actionable creative, merchandising, and photography recommendations; Comfortable using AI tools as part of everyday workflows to increase productivity and improve decision-making

Nice to have

Luxury or premium consumer brand experience; Fine jewelry, bridal, watches, premium furniture, luxury goods, or other high-value product experience; Experience with product configurators or made-to-order products; Hands-on Liquid and Shopify theme development capabilities