Senior Executive - Commerce

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. The Senior Executive, Commerce role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. In this role you’ll be involved in the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting.

Responsibilities

Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.; Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo; Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator; Optimize client accounts to meet their established KPIs; Ensure on-going campaign compliance to GroupM established guidelines and best practices; Prepare campaign performance reports on a weekly, monthly, and quarterly basis; Identify insights and optimizations utilizing historical data and competitive research; Address technical issues with media campaign serving; Understand key drivers of performance on various ecommerce platforms and marketplaces; Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform; Support junior teams’ work and assist in their development

Requirements

At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution; Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.); Strong drive to understand the retail landscape and latest trends in commerce media; Strong analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization; Ability to collaborate and work effectively with internal teams and external partners; A self-starter attitude that thrives in a fast-paced environment; Excellent project-management skills; able to coordinate projects across multiple teams and functions; Proficient in English; Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook

Nice to have

Retail media execution experience (strong preference); Basic knowledge of measurement capabilities and restrictions in 3rd party partners

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events; Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days