Senior Field Marketing Specialist - Korea

Speak for Business (S4B) is Speak's enterprise arm — a holistic solution that helps employees get comfortable speaking the languages their business success depends on. To support our next phase of enterprise growth, we're hiring a Senior Field Marketing Specialist to own Korea's field marketing function and take full accountability for enterprise pipeline contribution. This is not just an execution or support role — you'll own the annual marketing strategy, the event calendar, the partner ecosystem, and the community and nurture programs that connect marketing directly to revenue, with support from our B2B Marketing lead. You'll co-own territory plans with Sales, partner closely with our global digital and content team to connect field activities to broader campaigns, and build the systems and programs that turn enterprise engagement into pipeline.

Responsibilities

Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales; Co-develop territory plans with Sales that drive enterprise customer outcomes; Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression; Maintain quarterly execution plans reviewed and adjusted based on performance data; Surface local market insights and content requirements to global teams to optimize future programs; Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out; Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle; Direct vendors, agencies, and speakers — owning every decision while managing execution through others; Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.); Build and manage a strategic enterprise partner ecosystem — HR associations, industry platforms, co-marketing partners, and thought leaders; Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration; Own community strategy across both prospect-facing and end-user-facing channels for enterprise audiences; Prospect-side: build and manage a community that nurtures enterprise buyers through the consideration stage — roundtables, HR/L&D forums, thought leadership events, and digital communities; End-user side: own the B2B Kakao channel and other engagement touchpoints with a strategy to grow enterprise user engagement and drive retention and upsell; Deliver regular insights, analysis, and reporting across all programs — event ROI, campaign performance, community metrics, and pipeline contribution; Build and maintain HubSpot dashboards that give Sales and leadership clear visibility into marketing's enterprise pipeline impact; Identify what's working, bring recommendations, and act on them

Requirements

6+ years of B2B marketing experience with a strong background in field marketing or demand generation, focused on enterprise accounts; Proactiveness; always looking for new ideas and ways to improve based on market research, previous event data, experience etc.; Strong CRM proficiency across workflows, segmentation, nurturing, and reporting, with a strong data-driven mindset; Strong project management skills and high attention to detail across multiple workstreams and cross-functional partners (like Sales); Strong written and verbal Korean; working English proficiency; Experience managing vendors, agencies, and external partners

Nice to have

Experience in partner or co-marketing programs is a strong plus; Background in EdTech, HRTech, or B2B SaaS is a plus; HubSpot proficiency is a plus

Benefits

Join a fantastic, tight-knit team at the right time - growing very quickly, recently raised Series C from top investors, achieved product-market fit; Do your life's work with people you'll love working with; Global in nature - live in over 40 countries, dedicated offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei, opportunity to talk to users in each region and travel; Impact people's lives in a major way