Senior Global Performance Marketing Manager

We are looking for a Senior Global Performance Marketing Manager in Leeds to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.

Responsibilities

Translate campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings; Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase; Lead media planning and budget allocation, owning paid social budget decisions globally; Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures; Lead audience segmentation, mapping the SAM into platform audiences; Define creative requirements and ad formats for each channel; Own the testing framework, running structured experiments across creative, audiences, and channels; Manage paid media agency partnership, overseeing in-platform execution; Deliver channel performance reporting; Build robust attribution and measurement, partnering with Marketing Operations; Collaborate with Regional Demand Generation Managers on local market strategy; Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour

Requirements

Minimum of 5-8 years of solid paid media or performance marketing experience; Proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles; Hands-on expertise with paid media platforms and comfortable owning campaign architecture end-to-end in-platform; Analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction; Experience managing agency relationships, setting clear expectations, and holding partners accountable to performance; Proficient in campaign-related technologies including CRM, MAP, and ABM platforms

Nice to have

B2B FinTech, payments, or SaaS experience

Benefits

Wellbeing - stay healthy with dedicated support and medical cover; Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period; Adaptive Working - allows you to work flexibly, around your lifestyle; Parental leave - to suit everyone embarking on life's great adventure; Learning Budget - lead your own development with an annual learning budget; Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (GC Fridays)