Senior Growth Marketing Specialist

As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments. You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end.

Responsibilities

Build and launch integrated multi-channel campaigns; Create compelling marketing content using AI tools; Develop GTM messaging and positioning; Define market segmentation, personas, and ICP insights; Support ABM campaigns and nurture strategies using Marketo and Salesforce; Lead end-to-end product launch plans; Develop comprehensive enablement materials; Coordinate internal comms, customer announcements, and field readiness; Own campaign measurement and reporting; Analyze campaign performance and translate insights into optimization recommendations

Requirements

5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments; Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results; Strong writing and editing skills; Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development; Hands-on proficiency with Marketo, Salesforce, and marketing automation; Comfort with analytics and translating data into insights; AI-forward thinker comfortable using AI tools daily; Analytical and strategic; Roll-up-your-sleeves operator; Collaborative and adaptable; Data-driven

Nice to have

Experience in or passion for public sector, government, or B2G marketing; Hands-on experience with ABM tools, Guru, Aha, or Pendo; Background with win/loss analysis, competitive intelligence, or voice-of-customer research; Experience launching products or features end-to-end

Benefits

Comprehensive healthcare options for individuals and families; Flexible vacation policy and paid company holidays; 401(k) with company match; Paid parental leave, wellness stipends, and HSA contributions; Professional development and growth opportunities; Collaborative office environment with weekly catered lunches