Senior GTM Technology Administrator

As a Senior GTM Technology Administrator on the RevTech team, you will own the administration and integration of the technology that powers marketing and go-to-market motions, with Salesforce at the core and platforms like Customer.io, routing, enrichment, and campaign tooling built around it. You will be the primary owner of non-Apex solutions connecting marketing execution to the CRM, from problem definition through implementation. This is a hands-on, senior individual-contributor role based in the New York City office, requiring a hybrid schedule that includes 2 days a week in the office at 55 Water Street.

Responsibilities

Own the administration, configuration, and integration of the marketing technology stack, including Customer.io and adjacent marketing automation, enrichment, and routing platforms, keeping data flowing to and from Salesforce; Serve as go-to owner for all non-Apex solutions supporting GTM and marketing data flows, building and maintaining Flows, validation rules, page layouts, custom objects, and campaign structures; Configure and maintain lead intake, enrichment, scoring, routing, and suppression systems, implementing Marketing's rules in Salesforce and routing tools; Administer Customer.io and related platforms, including configuration, integrations, deliverability, consent, and Salesforce data sync; Protect data quality through audits, deduplication, and field and taxonomy governance; Own point-and-click administration for Revenue- and Marketing-owned applications; Partner with RevTech leadership and the Salesforce Product Manager on intake, requirements, and technical documentation and end-user training; Use AI and automation to accelerate configuration, testing, QA, and exception detection

Requirements

5+ years of hands-on administration experience spanning Salesforce and marketing technology, in a fast-paced B2B environment; Salesforce Certified Administrator (Platform Administrator I) and Platform Administrator II (required); Hands-on experience administering a marketing automation / customer-engagement platform, including configuration, integrations, deliverability, and suppression (Customer.io strongly preferred; Marketo, HubSpot, Braze, or Iterable considered); Deep expertise in declarative development, especially Salesforce Flow, validation rules, custom objects, and campaign management; Strong working knowledge of lead routing, scoring, enrichment, and suppression in CRM and routing tooling; Experience supporting a multi-product business with both self-service / product-led and sales-assisted motions; Comfort working with firmographic, behavioral, product-usage, and engagement data, and ability to diagnose data and integration issues across systems; Working understanding of data privacy, consent, and deliverability regulations relevant to marketing technology (e.g., CAN-SPAM, GDPR); Excellent communication skills with an emphasis on clear technical documentation and end-user training; Organized, detail-oriented, and invested in data integrity; Practical experience using AI and automation to improve GTM operations

Nice to have

Salesforce Certified Business Analyst; marketing-automation administrator credential (Customer.io, Marketo, or HubSpot); additional Salesforce certifications (e.g., Platform App Builder, Sales Cloud Consultant); direct experience administering lead routing platforms (e.g., LeanData, Chili Piper); experience with data enrichment tools; experience with SQL and relational databases

Benefits

Welcoming and casual environment; great benefits; wellness program offerings; company retreats; opportunity to interact with and learn from leaders in the startup community