Senior Implementation Engineer

We're looking for a Senior Analyst to own end-to-end tracking implementation across web and app properties for our client portfolio, from tagging architecture through to reporting and root-cause diagnosis when data goes wrong. This is a hands-on, technical analytics role: you'll be the person who makes sure the data clients and internal teams rely on is actually accurate.

Responsibilities

Implement and maintain Google Tag Manager (GTM) containers (both client-side and server-side) across client properties; Implement and troubleshoot marketing/ad platform pixels and scripts (CM360, Meta Pixel, Snap Pixel, TikTok Pixel, or similar), ensuring accurate campaign-level tracking and tag firing across channels; Configure and QA Google Analytics 4 (GA4) event tracking, custom dimensions/metrics, and conversion events; Implement Meta Conversions API (CAPI) for server-side event tracking, ensuring accurate deduplication against Pixel data; Set up and manage Google Tag Gateway (GTG) implementations for first-party tag serving via CDN, improving signal accuracy against ITP/ad-blocker data loss; Implement and configure Mobile Measurement Partner (MMP) SDKs (e.g. AppsFlyer, Adjust, Branch) for app attribution and in-app event tracking; Maintain tracking taxonomy consistency across web and app, and own the central documentation (data layer specs, event dictionaries, naming conventions); Build and maintain recurring performance and attribution reports/dashboards for client and internal stakeholders (GA4, Looker Studio, Excel/PowerPoint); Translate raw tracking data into clear, actionable insight for marketing and client teams; Automate recurring reporting workflows to reduce manual turnaround; Diagnose and resolve tracking discrepancies (e.g. unattributed / "(not set)" sessions, cross-platform data mismatches); Conduct root cause analysis on data quality issues across web and app implementations; Run periodic implementation audits (GTM container health, event QA, CAPI match-rate checks, MMP SDK verification) and deliver clear findings and fixes

Requirements

3+ years in web/app analytics, tagging, or marketing technology (agency or in-house); Hands-on expertise with GTM (client-side and server-side) and GA4; Practical experience with Meta CAPI or other server-side conversion APIs; Working knowledge of Google Tag Gateway or server-side tagging architecture; Familiarity with major ad platform tags/pixels (CM360, Meta, Snap, TikTok, or similar); Experience implementing or managing an MMP platform (AppsFlyer, Adjust, Branch, or similar); Strong RCA/analytical skills; comfortable in GA4 Explore/BigQuery, and SQL a plus; Experience building stakeholder-facing reports and dashboards; Strong communication skills; client-facing experience preferred

Nice to have

Experience running tracking across multiple client accounts/verticals concurrently; Familiarity with consent management platforms and privacy-compliant tracking setups; Light scripting/automation ability (Python, GTM custom JS/HTML templates)

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events