Senior Integrated Content Marketing Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks — all engineered to move a considered, multi-stakeholder buyer through a long B2B sales cycle.

Responsibilities

Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts; Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline; Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output; Enhance and optimize business operations through the deployment of AI technologies; Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives; Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse); Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction; Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy; Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels; Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage; Execute 100% of Integrated Content deliverables with high accuracy and quality; Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift; Lead communication with internal and client teams including C-level stakeholders; Power Circuit Completion & Adoption on applicable accounts; On time for all deliverables & launches; Other applicable or related duties as assigned

Requirements

Proficiency in spoken and written English at an advanced level; Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience; Advanced understanding of data analysis and data visualization utilizing tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce; Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity; Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging; Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny; Exceptional time management, prioritization, and organizational skills; Ability to provide positive and constructive feedback to team members; Proactive, solution-oriented problem solver with a team-player mentality; Exceptional presentation skills with proven ability to present integrated content strategy directly to C-suite executives; Forward-thinking, product-level perspective on the content offering itself

Nice to have

Journalism or copywriting foundation; Supporting complex, multi-stakeholder sales cycles

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month to support your healthcare or insurance costs; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives