Senior Lifecycle Manager

The Farmer’s Dog is looking for a Senior Lifecycle Manager to own customer lifecycle communications and strategy, while sponsoring lifecycle strategy across several high-priority initiatives. You’ll partner closely with Product Engineering and Data to move concepts from manual, in-the-weeds execution to scalable, real-time customer journeys, lead the experimentation that shapes how we talk to customers at critical moments, and manage and grow a direct report as this work scales. We are an in-office culture and ask all team members to be in office 4 - 5 days a week.

Responsibilities

Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond; transition manual, day-to-day execution to fully automated, event-triggered messaging in partnership with Product and Engineering; define the content and messaging strategy across the customer journey, including storage, feeding prep, portioning guidance, transition pacing, and support for picky eaters; shape the education, content, and claims strategy to build customer understanding and belief in the format; lead the 90-day experience and check-in comms experiment end to end, including test design, audience targeting, setup in Simon, QA, analysis, and iteration; partner with Data to rebuild existing customer flows and build new ones in Simon; serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives; manage and develop a direct report; support ad hoc lifecycle needs for emerging initiatives

Requirements

6+ years of lifecycle, CRM, or retention marketing experience including hands-on ownership of a lifecycle communications platform; people management experience; comfortable owning ambiguous, cross-functional initiatives; partnering with Product Engineering and Data to translate technical constraints into effective customer-facing communications; experience designing and running lifecycle experiments, from test setup through QA, analysis, and iteration; ability to balance hands-on execution with senior-level strategy; ability to thrive in a fast-paced and ambiguous environment; naturally curious and proactive self-starter; ownership mindset; excellent problem-solving skills; ability to prioritize tasks effectively; strong attention to detail; skilled communicator with ability to absorb and distill complexity into simple terms; love dogs; willing to be in office 4-5 days a week

Nice to have

DTC or subscription business

Benefits

Dog-friendly office in SoHo; Market-competitive compensation and equity packages; Comprehensive Healthcare, Dental, and Vision; Company supported mental health benefits; 12 week paid parental leave; Competitive 401k plan with company match; Flexible PTO; Discounted fresh food for your pup; Your pet interrupting video calls (and in-person meetings) is a feature, not a bug