Senior Manager, Demand Marketing

Cloudflare's Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts.

Responsibilities

Develop and execute multi-channel marketing plans aligned with US Major Accounts sales and pipeline targets, including budget management, execution, and reporting; Partner with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with account engagement programs; Direct enterprise-focused full-funnel digital demand generation strategy with the Digital Marketing team; Lead 1:1 ABM strategies for strategic accounts within Majors; Lead strategy, budget, vendor management, and execution for VIP field events and executive experiences, including C-suite dinners and regional roundtables; Coordinate with the Partner Marketing team on co-marketing initiatives and strategic partner marketing plans; Lead Majors Demand Marketing using historical performance, data analytics, and intent intelligence to inform quarterly strategies

Requirements

Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization; minimum 5 years field marketing experience; Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion; Experience across full-funnel digital strategy, paid & earned media; Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase); Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs; Demonstrated ability to manage budget with strong financial accountability and ROI optimization; Strong cross-functional collaboration skills; BA/BS degree in Marketing, Business, Communications, Engineering, or a related field

Nice to have

Experience in cybersecurity, cloud, or networking technology organizations

Benefits

Medical/Rx, dental, and vision insurance; Flexible Spending Accounts; Commuter Spending Accounts; Fertility & Family Forming Benefits; On-demand mental health support and Employee Assistance Program; Global Travel Medical Insurance; Short and Long Term Disability Insurance; Life & Accident Insurance; 401(k) Retirement Savings Plan; Employee Stock Participation Plan; Flexible paid time off covering vacation and sick leave; Leave programs including parental, pregnancy health, medical, and bereavement leave; Eligibility to participate in Cloudflare's equity plan