Senior Manager, Marketing Analytics - Cards

We are seeking a strategic, hands-on, and data-driven Senior Manager, Marketing Analytics to help drive the growth, performance, and optimization of our credit card products. In this role, you will be a key analytical partner to our Growth Marketing, Product, Finance, and Executive Leadership teams. You will play a pivotal role in designing experimentation frameworks, analyzing acquisition campaign performance, and establishing the foundational reporting infrastructure needed to scale our card business. This is a rare, high-visibility opportunity to join immediately following a new product launch and build marketing analytics capabilities in a greenfield environment from the ground up.

Responsibilities

Partner closely with Growth Marketing teams to analyze and optimize marketing campaigns, acquisition funnels, channel mix, creative performance, and customer acquisition costs (CAC) across direct mail, digital, and affiliate channels; Collaborate across credit, finance, and strategy teams to support campaign launches and refine targeting frameworks; Conduct exploratory data analysis to uncover cardholder behavior patterns, audience segmentation opportunities, and application funnel drop-off dynamics; Design, implement, and measure rigorous testing frameworks for marketing campaigns, targeting strategies, and creative assets; Perform detailed test reads and statistical analyses to determine significance, conversion impacts, and downstream business impact; Synthesize complex datasets into actionable, data-driven recommendations and deliver compelling presentations to leadership; Build and maintain comprehensive dashboards and automated reporting solutions; Establish a clear reporting layer in database for self-serve analytics; Partner with Data Engineering and BI teams to ensure data quality, standardized KPI definitions, and scalable attribution frameworks

Requirements

5+ years of experience in marketing analytics, growth analytics, or business analytics; Advanced proficiency in SQL and Excel; Experience working with large-scale datasets; Hands-on experience with analytical programming languages (Python or R) and visualization tools (Tableau, Power BI, etc.); Deep understanding of experimentation methodologies, statistical analysis, and campaign measurement; Understanding of unit economics basics (CAC, LTV, conversion rates) and how marketing performance directly impacts business growth; Exceptional communication and storytelling skills with a track record of translating technical data into actionable insights for non-technical leadership; Highly organized, intellectually curious, and comfortable building from zero in a fast-paced environment; English required for all positions

Nice to have

Experience supporting credit card, consumer lending, digital banking, or fintech products strongly preferred; Strong familiarity with card acquisition funnels, marketing channels (e.g., Direct Mail, Digital, Affiliates), and lifecycle metrics

Benefits

Stock option plan; Paid coverage of medical, dental and vision insurance; Flexible PTO; Opportunities for professional growth and development; Paid parental leave; Health & wellness initiatives