Senior Manager, Programmatic

The Senior Manager position reports directly in the APMEA Head of Programmatic. The role is responsible for overseeing the overall health and success of their respective account(s) and is expected to also contribute to supporting WPP Media's broader Programmatic Practice. Within this role you'll be responsible for owning the business relationship with your client, agency and team in addition to ensuring the successful delivery of programmatic campaigns.

Responsibilities

Owning the business relationship for the account and driving growth of programmatic utilization and investment; Working directly with client and account leads to define the role of programmatic within a client's digital strategy and create the frameworks to see it effectively executed; Working with client and delivery leads to manage client SOWs and staffing plans to ensure teams are appropriately resourced relative to volume of revenue, complexity and overall workload; Preparing and delivering presentations directly to clients or key agency stakeholders including QBRs, key campaign recaps and future planning initiatives; Educating clients and agency teams as the landscape evolves to ensure they are aware of new media opportunities that can be activated programmatically; Providing strategic partner recommendations to clients including DSP, Verification, and other similar platforms in conjunction with account leads; Leveraging relationships with platform, inventory and data providers to maximize their value specific to an account needs; Owning relationships and with members of the broader digital account teams including planning, investment, operations and analytics; Overseeing the management of campaigns to ensure they consistently meet or exceed client KPIs and acting as the team's central point of expertise and escalation to address challenges as they rise; Holding members of the team accountable to flawless execution of campaign implementation and developing the QA processes that allow them to do so; Ongoing training and support of the career growth of direct reports; Developing best practices that improve the quality or efficiency of work within an account or broader programmatic practice; Responding to New Business Briefs and providing broader strategic support with programmatic expertise for larger presentations, projects or pitches

Requirements

Bachelor's degree in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred); 7+ years of relevant career experience, with 5+ years' experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred; Past team management experience required; Strong familiarity with key programmatic and digital platforms; Understanding and knowledge of key industry concepts and trends; Perspective of current and future state of programmatic as a media channel; Excellent verbal and written skills; Exceptional organizational skills and detail-oriented mindset; Strong presentation skills and comfort presenting to senior stakeholders; Strong analytical abilities and quantitative skills; Ability to prioritize tasks effectively; Natural curiosity and desire to continuously learn; Passionate and commitment to master WPP Media's best-in-class AI tools and platforms to create innovative solutions for client's growth

Nice to have

Experience working with offshore is a plus; Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred; Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or e-commerce brand may also be considered for high qualified candidates

Benefits

Competitive medical; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days