Senior Marketing and Commercial Strategy Analyst

Our Team: The Marketing & Commercial Strategy (MACS) Team is the central commercial engine of MVF, bridging the gap between Sales, Marketing, and Technology teams to implement the overarching business strategy in real time. The Role: As a Senior Analyst, you will act as a strategic business owner with genuine autonomy - setting ambitious commercial goals for your portfolio and delivering them independently, while directly managing performance, efficiency, and gross profit-and-loss outcomes.

Responsibilities

Analyze and optimise day-on-day, month-on-month, and year-on-year commercial performance across your portfolio, working efficiently to turn data into decisions at pace; Independently set, communicate, and deliver ambitious long-term strategies for your portfolio that balance higher gross profit margins and improved client happiness; Identify trends in client performance data versus their target metrics, outlining actions that positively influence their ROI; Build a deep understanding of our clients - their business models, internal pressures, and success metrics - so you can anticipate their needs and represent their perspective credibly in internal decision; Build a picture of monthly client budgets, where we're missing them, and lead the steps we take with our marketing teams to close the gap; Own competitor and market research for your portfolio, ensuring we are matching the most valuable customers with the clients that best suit their needs; Apply a strong command of different monetization models (e.g. Cost per Lead, Cost per Click, Cost per Appointment) to access and deliver new and existing client budgets; Build and own processes that increase efficiency and alignment across both your own and the wider team's priorities, and share these with less experienced team members; Lead cross-functional responses to key client concerns with urgency - running internal meetings, building consensus quickly, and crafting presentations that pinpoint choices that nurture growth; Use in-house products, data visualization platforms (such as Looker), and machine learning and AI tools to build solutions that help monitor your portfolio's performance

Requirements

experienced analytical thinkers who have proven they can own outcomes end-to-end; sharp commercial instinct; analytical and efficient; operates with genuine independence; trusted communicator; builds influence across the business; brings big ideas proactively; deeply self-aware; owns their decisions; builds an inclusive environment; ambitious for themselves and their teams

Benefits

Summer Fridays; 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days); Hybrid working - 3 days a week in the office; Closed for Christmas holidays - extra days not taken from your annual holiday allowance; Work from anywhere for 2 weeks a year; Benefits allowance for health, dental, and vision coverage; 401k match; Parental leave policies; Be Well: award-winning wellbeing and mental health programme; Family Forward support for MVF parents; 2 charity days a year; Free snacks and drinks when in the office