Senior Marketing Manager (f/m/d)

In this role, you will drive customer engagement, conversion and retention through a combination of CRM/lifecycle marketing and content execution. You'll own CRM campaigns and customer journeys while coordinating content creation across agencies, creators and social channels. This is a hands-on role for someone who enjoys executing, optimising and managing multiple marketing workstreams.

Responsibilities

Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels; Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction; Manage segmentation, targeting, campaign execution, QA and performance reporting; Coordinate the end-to-end content production process across external agencies, from briefing through to channel-ready assets; Source, brief and manage content creators and influencer partnerships, including contracts and usage rights; Manage the social media content calendar and community, including posting, comments and direct messages; Track campaign and content performance and use insights to continuously improve execution; Support wider brand campaigns, partnerships and marketing activations

Requirements

5+ years of B2C marketing experience, including hands-on CRM/lifecycle marketing; Strong experience building CRM automations and campaigns using modern marketing automation tools; Proven experience driving customer conversion, retention or subscription growth; Experience managing external agencies and content production workflows; Experience working with content creators and/or influencers; Experience managing social media and online communities for a consumer-facing business; Strong organisational skills and the ability to manage multiple workstreams independently; Excellent Finnish with excellent copywriting skills and fluent written and spoken English

Nice to have

Experience with subscription businesses, start-ups or new market launches; Basic design skills in tools such as Figma or Canva

Benefits

International working environment where ideas and contributions can have a real impact; A talented and supportive team with plenty of opportunity to take ownership and shape how we work; €1,500 annual development budget; A high level of trust and autonomy; Unlimited vacation days in addition to a yearly 30-day vacation allowance; The opportunity to work temporarily from abroad with support through the WorkFlex platform