Senior Marketing Specialist (m/f/div)

The Keenfinity Group delivers professional communication and security solutions that connect and protect people and assets. Following its carve-out from the Bosch Group in mid-2025, it operates as independent company within the portfolio of European investment firm Triton. The Group’s four Businesses include Audio delivering professional communication products of the globally renowned brands Bosch, Electro-Voice, Dynacord, RTS and Telex, IQSIGHT Video Systems, Radionix Intrusion & Access, and KEENFINITY Electronics Manufacturing Services (EMS). In fiscal year 2025, the group generated revenues of over €1 billion and employed approximately 4,000 people across more than 40 countries.

As a Senior Marketing Specialist , you will be responsible for strengthening the KEENFINITY brand, supporting business growth and increasing market visibility through strategic B2B marketing initiatives.

You will support Marketing & Brand activities across digital and offline channels, bringing expertise, best practices and market insights to strengthen KEENFINITY’s positioning and customer engagement.

Education

Degree in Marketing, Communication or a related field. Technical understanding is considered an advantage.

Responsibilities

Support the development of KEENFINITY brand positioning.; Conduct market and competitor benchmarking.; Ensure consistent application of the KEENFINITY brand across all channels and materials.; Develop and execute B2B marketing initiatives targeting key decision-makers.; Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition.; Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey.; Develop customer success stories, case studies and other marketing materials.; Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation.; Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.

Requirements

At least 5 years of experience in B2B Marketing, Brand Management or Marketing Communications.; Experience in industrial, manufacturing, electronics or technology sectors is an advantage.; Experience with digital marketing, branding and content development.; Experience working with international stakeholders and cross-functional teams.; Expertise in B2B marketing and customer-centric communication.; Strong understanding of industrial customers, their decision-making processes and communication needs.; Strong knowledge of branding, positioning and market differentiation.; Good communication and storytelling skills.; Strong understanding of website management, LinkedIn and digital marketing channels.; Strong project management and organizational skills.; Good understanding of marketing analytics, SEO and digital performance.; Fluent in English and Portuguese.