Senior Marketing Specialist

We are seeking a highly motivated and adaptable marketing professional to join our Growth team. This individual will play a critical role in supporting firm growth initiatives through proposal development, digital presence, and marketing execution, while also contributing to ongoing transformation efforts including the adoption of AI-enabled tools, automation, and innovative technologies that enhance marketing effectiveness and operational efficiency. This is a fast-paced, high-visibility role requiring a self-starter who can manage multiple priorities, respond to rapidly shifting demands, and collaborate closely with partners and cross-functional stakeholders.

Responsibilities

Support proposal development with rapid turnaround times, including same-day or urgent requests; Manage proposal intake, prioritization, workflow coordination, and stakeholder communication; Partner with internal teams to develop clear, high-quality deliverables aligned with client needs; Contribute to improvements in proposal processes, including leveraging automation and AI tools; Track proposal activity and support performance reporting as needed; Partner closely with firm leadership, partners, and stakeholders to support growth initiatives and client-facing materials; Assist with complex projects and initiatives tied to firm-wide branding efforts; Support and execute website performance, optimization, design, and governance initiatives; Execute SEO and Answer Engine Optimization initiatives; Monitor keyword rankings, search visibility, and AI search performance; Develop recommendations to improve organic visibility and brand awareness; Coordinate content planning and content calendars; Monitor engagement and campaign performance; Develop and maintain reporting frameworks across Growth initiatives; Create dashboards and reporting for proposal activities, pipeline visibility, event ROI, SEO performance, etc.; Analyze performance data and identify actionable opportunities; Present insights and recommendations to leadership and stakeholders

Requirements

4+ years of experience in marketing operations, proposal management, digital marketing, or growth/BD operations within a public accounting or other professional services firm; Experience supporting or executing proposal processes in a deadline-driven environment; Experience building and maintaining reporting dashboards, analytics frameworks, and performance insights; Strong understanding of SEO best practices, keyword strategy, metadata optimization, and search visibility; Experience developing and managing social media strategy and content calendars; Familiarity with HubSpot or other CRM systems; Strong project management skills with the ability to manage multiple deadlines, tight deadlines, and competing priorities; Independent, organized, self-starter that will provide tactical and strategic support to partners and key leaders; Ability to quickly establish rapport and credibility with partners and professional teams, including operations and administration; Ability to work occasional overtime to support urgent projects or firm events; Travel periodically to other HCVT offices to support the growth function as directed (10-15%)