Senior Own Channel Manager

This role requires you to lead the growth and performance of KFC Thailand’s own channel e-commerce platforms (website & mobile app), driving digital transactions, customer experience, and profitability. This role focuses on building a strong direct-to-consumer ecosystem, increasing owned channel contribution, and strengthening customer data and loyalty. KFC Thailand operates 1,000+ restaurants across 3 franchise partners. Own channel e-commerce is a critical pillar to: Grow digital sales mix, strengthen customer ownership (data & CRM), Improve margin vs aggregator platforms. Scope includes: Website ordering platform, Mobile app, Delivery & click-and-collect journeys.

Responsibilities

Lead the growth and performance of KFC Thailand’s own channel e-commerce platforms; Drive digital transactions, customer experience, and profitability; Build a strong direct-to-consumer ecosystem; Increase owned channel contribution; Strengthen customer data and loyalty; Own end-to-end KPIs for website and app performance; Drive penetration and growth of own channels vs aggregators; Lead optimization of the end-to-end ordering journey; Improve UX/UI and reduce friction across the funnel; Ensure all marketing campaigns are fully optimized for own channels; Leverage customer data to drive repeat purchases and increase frequency and CLV; Work closely with Digital/Product teams to prioritize roadmap and enhance key features; Monitor and analyze key metrics and drive test-and-learn initiatives; Act as key integrator across Marketing, Digital & Technology, Operations & Supply Chain

Requirements

7–10 years of experience in e-commerce / digital / performance marketing / online business; Strong expertise in e-commerce funnel optimization, website / app performance, customer lifecycle & CRM basics; Proven track record in driving online sales and conversion; Strong analytical and data-driven mindset; Ability to influence and execute across cross-functional teams; Fluent in Thai and English

Nice to have

Experience in QSR, retail, or high-volume consumer business is a plus