Senior Paid Advertising Strategist - Ecommerce

The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance.

Responsibilities

Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent errors that could negatively impact client revenue; Ensure accurate budget pacing and advise on budget changes; Demonstrate expert-level proficiency in at least two major ad channels; Lead proactive strategy recommendations across assigned channels; Analyze campaign data and client-specific sources of truth to develop actionable insights; Maintain client testing roadmaps and project manage next steps; Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices; Maintain consistent, high-quality communication with clients and internal teams; Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans; Escalate performance risks early; Serve as a key strategic leader within the department and account teams; Complete new business appraisals as needed for the paid advertising product; Support the growth of junior talent through coaching and knowledge-sharing; Demonstrate full knowledge of the Power Circuit; Leverage AI technologies to enhance workflows, outputs, and business efficiency; Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies

Requirements

4-5 years of digital marketing experience; 3+ years in an agency setting; Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels including Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks; Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Expert knowledge of funnel marketing and paid media’s place in the marketing funnel; Strong ability to formulate meaningful insights from marketing data; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Confident with client-facing presentations and communication; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company; Highly dependable, self-starter, high energy, positive attitude with good organization and time management skills