Senior Paid Search Manager

The digital marketing team is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns. You'll work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with internal stakeholders including brand, international, data, and product, while directly managing our external search agency to surface crucial insights and maximize campaign performance.

Responsibilities

Own paid search strategy across UK, DE, NL and other markets, supporting Bloom & Wild Group's positioning as a gifting brand; Own the search budget end-to-end, tracking CAC, LTV and retention costs (RC) to guide investment decisions; Lead and manage the third-party search agency partner to execute high-performing campaigns and maximize ROI; Set the keyword strategy, ad copy testing and audience-targeting approach; Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement; Manage the relationship with the Google account manager to unlock alpha/beta opportunities and escalate issues; Own and continuously improve product feeds and backend processes for Google Shopping and Performance Max (PMax) campaigns; Turn channel performance and data into actionable insights using Tableau and in-platform reporting to shape the paid media roadmap and forecasting; Stay up to date with platform best practices and market insights, test new features, and champion the latest innovations; Maintain practical knowledge of AI in search engine marketing and share learnings with the wider marketing team; Act as the go-to paid search expert, mentoring junior colleagues and giving constructive feedback; Proactively monitor the competitor landscape to protect share of voice, especially through peak trading moments

Requirements

Expert in Google Paid Search with extensive, hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale; Fluent in tracking and analytics, comfortable with analytics tools, conversion tracking, and Google Merchant Center, and confident navigating privacy- and consent-driven changes to measurement; Loves data and reporting, comfortable using in-platform tools and Tableau to analyze performance across a custom-built, proprietary e-commerce stack (non-Shopify); Agency management experience with a proven track record of managing third-party agencies to drive results and maintain strategic alignment; Proactive and hands-on, taking full responsibility and initiative; Structured and organized, with a thoughtful approach to planning, organization, and prioritizing; Curious and adaptable, enjoying new technology, testing, learning, and optimizing existing processes

Nice to have

Experience with Microsoft Advertising or App Campaigns

Benefits

Flexible working and work from abroad; 25 days holiday plus your birthday, flexible bank holidays, and option to buy additional holiday each year; 1 volunteering day each year; Enhanced family leave and workplace nursery scheme; Flexible training framework for every stage of your career; Discounts on products, blooms and subscriptions; Choice to take equity options from day 1; ClassPass membership with monthly credits for fitness classes and yoga