Senior Partner Marketing Manager

You are a strategic builder and collaborator who excels at translating business strategy into executable, scalable go-to-market motions. You have a proven track record of developing partner-centric marketing programs that drive mutual growth and strengthen ecosystem relationships. You are analytically minded, creative, and comfortable operating in the complex intersection of marketing strategy, partnership enablement, and cross-functional execution. In this role, you will work closely with the Partner Marketing Director to develop and execute targeted GTM playbooks for different partner types, including channel partners, marketplace and integration partners, and strategic alliances.

Responsibilities

GTM Playbook Strategy & Execution: Partner with the Partner Marketing Director to define go-to-market playbooks for different partner types, own campaign structure, asset types, timing, and sequencing, and continuously refine based on market feedback and performance; Campaign Asset Strategy & Execution: Own the creative direction, asset types, and design systems for partner campaigns, working with Brand and PMM teams to produce on-brand assets and optimize them based on performance data; Co-Marketing Campaign Execution: Design and execute co-marketing campaigns with partners in coordination with demand gen, field marketing, and brand teams, owning operational planning, creative direction, timelines, and performance tracking; Partner Program Enablement: Build enablement frameworks and toolkits that arm partners with knowledge, resources, and confidence to sell Justworks; Cross-Functional Collaboration: Work with product marketing, field marketing, demand gen, brand, product, and sales to align on partner program execution and resolve operational constraints; Measurement & Optimization Strategy: Define success for partner campaigns, establish KPIs and measurement frameworks tied to pipeline, revenue, and activation, analyze performance, and recommend optimizations; Partner Lifecycle Campaign Execution: Execute marketing campaigns across partner journey stages (onboarding, scaling, renewal) based on the lifecycle strategy defined by the Partner Marketing Director

Requirements

8-10 years in partner marketing, channel marketing, product marketing, or allied functions such as partner enablement, field marketing, or account-based marketing; preferably in B2B SaaS, HR tech, or professional services; Proven track record of developing and launching partner marketing programs that drove measurable pipeline or revenue impact; Demonstrated experience developing go-to-market strategies for different customer/partner segments; Familiarity with partner program models (channel partners, referral, marketplace integrations, strategic alliances) and the distinct marketing approaches each requires; Strong project and campaign management skills, with experience owning the full lifecycle of marketing programs from strategy through execution, optimization, and reporting; Proficiency with project management and marketing automation tools; Proven ability to work effectively across marketing, sales, product, and operations functions; Experience influencing decisions and driving alignment among stakeholders with competing priorities; Experience creating or directing the creation of diverse marketing assets, from collateral design and copywriting to video, case studies, and digital content; Portfolio demonstrating creative, on-brand work; Comfort with marketing metrics, analytics platforms, and data-driven decision-making; Exceptional written and verbal communication skills; Ability to think strategically about business problems while maintaining operational excellence

Nice to have

Experience with Justworks or in the HR/payroll/PEO space; Familiarity with partner relationship management (PRM) platforms; Experience leading or mentoring team members; Knowledge of co-marketing best practices and joint value propositions

Benefits

Welcoming and casual environment; Great benefits; Wellness program offerings; Company retreats; Ability to interact with and learn from leaders in the startup community; Total Rewards program