Senior Performance Marketing Manager

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech. Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Responsibilities

Cross-channel budget reallocation grounded in incrementality; Standardizing how angles get tested with pre-registered sample sizes, power calculations, success criteria, stopping rules, consistent control, structured test log, and strict separation of message tests from creative tests; Guardrails and supervision for the agentic bidding system: approval thresholds, audit logs, rollback, enforced holdouts, and deciding when to trust it versus intervene; Rollout of geo-tiered bidding; Extracting platform support including rep support, lift studies, and alpha access; Rebalancing the team by reducing work that platforms have automated

Requirements

7+ years in app UA, having independently run $30M+ per year; Ability to answer: "Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?"; Proven experience cutting spend that looked good in the dashboard but wasn't incremental; Ability to design experiments including power calculations and stopping rules; Managed 4+ people, including at least one non-buying function (analytics, creative, or engineering); Knowing the Meta interface is table stakes

Benefits

Discretionary bonus; Options