Senior PPC Manager (Google, Bing)

We are looking for a rigorous Senior PPC Manager to own paid search for one of our core D2C subscription products. The funnel is simple: ad → quiz → trial → subscription. The scale is: ~200 countries, 30+ languages, hundreds of Search campaigns across Google Ads and Microsoft Advertising. You will be measured on two numbers: daily conversions and cohort ROI — not clicks, not traffic. You'll operate with serious leverage: an API-driven build pipeline and AI tooling handle the mechanical work. Your job is judgment — what to scale, what to cut, where the next dollar goes. The bar is high and so is the upside: performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Responsibilities

Own account architecture, campaign structure, and naming conventions across Google Ads and Microsoft Advertising; Develop and maintain SOPs for keyword management, bid strategy, and performance review cycles; Full ownership of segmentation, match-type logic, negative build-out, and ongoing expansion; Systematically identify and test new keyword opportunities using search term data, auction insights, and competitor signals; Keep keyword health at scale: regular audits, quality score monitoring, search query analysis; Manage monthly budgets with direct accountability for CPA and ROAS; Define and execute A/B testing roadmaps across ad copy, landing pages, and bidding strategies; Partner with the analytics team to track funnel performance and attribute revenue accurately; Build and maintain dashboards and performance reports for paid search KPIs; Surface insights and recommend structural or strategic changes backed by data; Stay current on platform updates and evaluate their impact on account strategy

Requirements

3+ years managing paid search campaigns on Google Ads; Personally owned budgets of $500K+/month with direct accountability for CPA / ROAS targets; Built and maintained keyword systems at scale — segmentation, expansion frameworks, and negative structures across tens of thousands of keywords; Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies; Uses AI tools (ChatGPT, Claude, Gemini) actively in daily workflow — data analysis, automation, copy generation and testing — not just aware of them; Has built processes from scratch: SOPs, review cycles, and quality systems that run without you; Working proficiency in English (B2+); Located within approximately ±4 hours of CET; Fast, sharp thinker — you separate signal from noise and instantly see which number in a report actually matters; Analytical — every decision is backed by a period, a threshold, and a dollar amount; Full owner of your zone — from diagnosis to result, no reminders needed; Ambitious — you want to grow fast and prove it with performance

Nice to have

Microsoft Advertising (Bing) experience; Background in web products or mobile apps; subscription (D2C) is a strong plus

Benefits

Remote work environment (work from anywhere); Competitive salary + monthly KPI bonus; A path to Channel Lead; Any equipment you need, provided by the company; Unlimited vacation; Flexible Independent Contractor Agreement