Senior Producer

Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role — we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space. Your work will be part of a weekly cadence driven by data — iterating on what's working, testing what's new, and constantly pushing the limits of what drives performance and acquires users

Responsibilities

Own integrated production end-to-end — from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast; Shoot, direct, and produce original footage — you're comfortable on set and across all stages of production from pre to post; Compose motion graphic explainers and source new content to scale creative output — this goes well beyond cutting and arranging pre-existing clips; Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats; Collaborate with the creative team on ideation, storyboarding, and concept development; Iterate fast based on performance data — you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms; Liaise with internal teams, production teams, external vendors, actors, and talent; Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs; Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization; Format new and existing assets to properly fit all media platforms’ best practices; Manage multiple projects simultaneously with swift turnaround times and a sharp eye for detail

Requirements

You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad; You believe data can inform creativity, not limit it; Able to envision and edit many different visual scenarios from a single set of raw video assets; Expert-level proficiency in Premiere Pro and After Effects; Strong design sensibilities; Comfortable on a production set and across all stages of production from pre to post; Skilled at presenting complex technical information in a clear and engaging format; Experienced with budgets, timelines, vendor management, and cost oversight; Excellent time management skills with the ability to accurately assess scope and availability; A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table

Nice to have

Experience with Figma and Adobe Photoshop

Benefits

Competitive Pay; Health, Dental & Vision Plans; Life Insurance; Long/Short Term Disability; 401k Matching; Team Member Stock Purchasing Program (TMSPP); Learning & Development Opportunities; Tuition Reimbursement; Unlimited PTO; Daily Lunch, Snacks & Coffee (in-office only); Commuter benefits (in-office only); Bonus