Senior Product Innovation Manager

Onnit is doubling its product-launch cadence in 2027 and expanding into new categories. We're looking for an experienced innovation leader to own our product pipeline from opportunity through launch, identifying the ingredients, formats and consumer needs that will shape what comes next. This highly visible role sits at the intersection of science, consumer insight and commercial execution. Reports to: Chief Marketing Officer, in close partnership with the Chief Operating Officer. Team: Individual contributor leading cross-functional project teams. Scope: Supplements and functional nutrition: new ingredients, formats, flavors, categories, and hero-product renovations. Travel up to 25%.

Responsibilities

Own a rolling 12 to 18-month innovation roadmap across supplements and functional nutrition; Identify opportunities across cognition, energy, sleep, stress and recovery, while exploring areas such as gut health, hormonal health and longevity; Track emerging ingredients, technologies and consumer trends and recommend where Onnit should play next; Evaluate new formats including gummies, chews, stick packs, ready-to-drink and functional foods; Evaluate ingredient evidence across efficacy, dose, delivery, bioavailability and safety; Separate credible science from hype and translate technical evidence into compelling consumer propositions; Partner with R&D, Regulatory, Legal and scientific advisors on formulations, claims, NDI requirements and certifications such as NSF Certified for Sport; Ensure quality, safety and claims integrity are built into products from the start; Lead concepts through development, commercialization and launch; Run a right-sized stage-gate process that accelerates extensions while rigorously evaluating bigger innovation bets; Lead cross-functional teams spanning Brand, R&D, Operations, Quality, Procurement, Regulatory and Sales; Own COGS, margin and timeline targets while ensuring formula, packaging, labeling and supply readiness; Build the business case for new categories, products and renovations; Co-lead positioning, naming and launch strategy with Brand; Support DTC, Amazon and retail commercialization; Track performance at 30, 60 and 90 days and recommend whether to scale, optimize or stop

Requirements

8+ years in CPG innovation, new product development, commercialization or R&D; Experience taking multiple products from concept through commercial launch; Experience in supplements, sports nutrition, functional nutrition, nutraceuticals or a closely related health and wellness category; Strong scientific literacy and the ability to evaluate clinical evidence and translate it for nontechnical audiences; Working knowledge of supplement formulation and regulation, including cGMP, DSHEA, claims substantiation and NDI requirements; Strong commercial judgment, including business cases, COGS, margin and go-to-market decisions; A track record of moving quickly without compromising quality, safety or claims integrity; Ability to lead through influence and turn ambiguity into clear recommendations

Nice to have

Experience with nootropics, cognition, performance, recovery, sleep, gut health or longevity; A background in nutrition, food science, biology, chemistry or a related discipline; DTC, Amazon and retail launch experience; Ready-to-drink or functional-food innovation experience; Experience in a fast-moving, entrepreneurial environment

Benefits

Full medical, dental, and vision benefits; Basic Life Insurance; Immediate 401(k) eligibility with company matching; Unlimited vacation; Paid holidays; Flexible workplace policy; $100/month flexible benefit stipend; Tuition reimbursement; Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others