Senior Product Manager, Targeting

We are looking for a Senior Product Manager to lead our Targeting product area within the Shopper Management pillar. Targeting is at the core of how marketers connect with their customers, helping brands determine who should receive each message and ensuring every campaign reaches the right audience. This highly cross-functional role sits at the intersection of customer experience, data, and platform capabilities. This hybrid role is based in our New York office, with in-office collaboration Tuesday through Thursday each week.

Responsibilities

Own the vision, strategy, and roadmap for Attentive's Targeting products; Build customer-facing experiences that help marketers create high-performing audiences with confidence, whether through advanced segmentation, recommendations, or intelligent targeting workflows; Partner closely with customers and customer-facing teams to deeply understand how marketers build audiences today and identify opportunities to simplify complex workflows; Drive product discovery by combining customer research, behavioral data, and business insights to identify high-impact opportunities; Work cross-functionally with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities that power best-in-class personalization; Balance usability with flexibility, enabling customers to build sophisticated audiences without unnecessary complexity; Define success metrics, measure product impact, and continuously optimize experiences using experimentation and data; Act as a product leader across the organization, influencing strategy and helping teams understand the evolution of Attentive's targeting capabilities

Requirements

3+ years of Product Management experience, with a track record of owning customer-facing products from discovery through launch and iteration; Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains; Strong product intuition paired with deep analytical thinking; Experience building customer-facing tools that simplify complex workflows while maintaining flexibility for sophisticated users; High customer empathy and a passion for understanding how customers make decisions and accomplish their goals; Comfortable working with large datasets and partnering closely with Data Science and Engineering teams; Hands-on experience using SQL or similar tools to explore data and inform product decisions; Excellent written and verbal communication skills, with the ability to influence technical and non-technical stakeholders alike

Nice to have

Familiarity with analytics platforms such as Looker, Heap, or similar tools

Benefits

Competitive perks and benefits, from health & wellness to equity; Salary range of $175,200 - $219,000 annually + equity + benefits (US based applicants)