Senior Product Marketing Manager, Growth

Product Marketing defines how Justworks wins, shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems. The Customer Journeys team owns how customers enter, convert, and expand across the platform. We are the connective tissue between the platform and the go-to-market motion. We are seeking a Senior Product Marketing Manager, Growth with a GM mentality and a direct line to business outcomes. Your work will directly affect funnel conversion, net revenue retention, and customer lifetime value.

Responsibilities

Own strategy and messaging across the full customer lifecycle, from acquisition to expansion; Design and optimize acquisition and expansion journeys, reducing time-to-value and time-to-expansion across self-serve and sales-assisted motions; Define lifecycle stages, key moments, and behavioral triggers, producing journey blueprints for the GTM system; Partner with Pricing & Packaging on journey strategy and pricing communication; Partner with Product, Growth Marketing, Revenue, and PMM teams to design and prioritize growth strategies across the funnel; Build growth strategy and prioritization frameworks, including entry path optimization, ICP-based segment targeting, and expansion opportunity sizing; Serve as business owner for the funnel area: set goals, track performance, and communicate results to leadership; Define, prioritize, and run experiments, and maintain an experimentation roadmap; Track lifecycle metrics such as funnel conversion by stage and segment, CAC efficiency, self-serve share, ARPC, NRR, and add-on attach rate; Be the in-house expert on the SMB decision-maker through continuous qualitative and quantitative research; Partner with the Market Intelligence Lead on voice of customer, win/loss, and competitive research; Align with Sales, Revenue Operations, Demand Generation, Product, and fellow PMMs to execute the growth system

Requirements

Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes; Outstanding storyteller: synthesize customer, market, and data signals into clear narratives tailored to different audiences, from prospects to senior leadership; Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the source, such as customer interviews, sales calls, and win/loss reviews; Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience strongly preferred; Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates; Proven ability to influence cross-functional stakeholders (Product, Sales, and Marketing leadership) without direct authority; Ownership mentality: takes initiative without being asked and is scrappy and resourceful in fast-moving, ambiguous environments

Nice to have

Experience in HR tech, fintech, payroll, or adjacent SMB platforms

Benefits

Welcoming and casual environment; Great benefits; Wellness program offerings; Company retreats; Opportunity to interact with and learn from leaders in the startup community; Perks and benefits outlined in Justworks' Total Rewards Philosophy