Senior Product Marketing Manager

We're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growth. You'll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows.

Responsibilities

Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond; Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it; Test thinking in data-driven ways through user research and in-market experiments; Shape the product from the start, bringing customer, market and competitor insight into product decisions and helping set the bar for public launch readiness; Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders; Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO; Make messaging clear, credible and compliant, working with Medical and Legal experts to communicate health products responsibly; Measure what works: own adoption and launch metrics, work with analysts on results, and keep improving; Help build the function by shaping templates and ways of working that make product marketing effective across Flo

Requirements

6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses; Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process; A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn; The confidence to influence senior product and marketing leaders, and to back recommendations with evidence; Clear, structured writing: ability to set out a strategy that a whole team can act on; Comfort with ambiguity and building new products and processes from scratch; Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls

Nice to have

Experience marketing to US consumers; Experience in healthcare, digital health or another regulated industry; A background in, or strong interest in, women's health

Benefits

Competitive salary and annual reviews; Opportunity to participate in Flo's performance incentive scheme; Paid holiday, sick leave, and female health leave; Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents; Accelerated professional growth through world-changing work and learning support; Hybrid model with 3 days per week in the office; 5-week fully paid sabbatical at 5-year Floversary; Flo Premium for friends & family, plus more health, pension and wellbeing perks