Senior Social & Influencer Strategist

The Senior Social & Influencer Strategist is the strategic architect behind WPP Media's Social & Influencer offering across the portfolio. Reporting to the Strategic Account Manager, Social & Influencer, this role develops integrated social, community and influencer strategies rooted in consumer behaviour, creator culture, platform intelligence and business objectives. The role partners closely with global and regional client strategy teams to localise global frameworks, develops strategic toolkits and playbooks, and champions innovation, AI and thought leadership across the Social & Influencer Hub.

Responsibilities

Strategic Delivery & Integration: Translate high-level strategy, lead campaign strategy and ideation, integrate with Paid Media, Social, PR, and Creative teams, identify proactive talent-led opportunities; Client Relationship Management: Act as primary day-to-day contact, manage client communications, lead regular client meetings; Campaign & Project Management: Lead project management, define objectives and KPIs, develop presentations and influencer briefs; Execution Leadership: Lead internal briefing process, manage scope changes, oversee content creation, serve as strategic guide; Performance & Reporting: Work with data and insights teams, ensure KPIs are met, analyse performance metrics; Toolkit & Framework Development: Develop playbooks and strategic toolkits; Global Strategy Collaboration: Partner with Global and Regional strategy teams to localise campaigns; AI, Innovation & Cultural Intelligence: Champion AI adoption, monitor creator culture and trends

Requirements

5–7+ years' experience in Social Strategy, Influencer Marketing or Digital Strategy within an agency environment; Exceptional Project Management: Meticulous attention to detail with a proven ability to manage multiple complex projects and conflicting priorities simultaneously; Client-Centric Communication: Excellent client-facing communication, presentation, and relationship-building skills; Proactive Problem-Solving: The ability to anticipate potential risks, identify issues as they arise, and develop effective, timely solutions; Direct Oversight & Delegation: The ability to effectively manage the workflow of a dedicated support specialist, delegating tasks clearly and holding them accountable for deliverables in a supportive, collaborative manner; Collaboration: Proven ability to work effectively in a team environment, fostering collaboration between diverse internal departments and external partners; Strategic Planning: Annual planning, communications strategy, audience frameworks and Social First strategy; Consumer & Cultural Intelligence: JTBD, audience segmentation, social listening and trend analysis; AI & Emerging Technology: Experience with ChatGPT, Gemini, Brand AI, Influencer AI and creator technology; Workshop Facilitation & Executive Presentations: Comfortable leading client workshops and presenting to senior stakeholders; Accountable & Organised: A strong sense of ownership for your projects and a highly organized, process-driven approach to your work; Adaptable & Resilient: Comfortable working in a fast-paced, ever-changing digital environment and skilled at handling pressure with composure; Detail-Oriented: Precision in managing budgets, timelines, and client deliverables is non-negotiable; Adept Communicator: Able to communicate effectively and professionally across all levels, both internally and with the client

Nice to have

Experience working with FMCG or global brands and collaborating with regional/global strategy teams is highly advantageous