Senior Social Media & Community Manager

The Social Media and Community Manager is the brand’s principal storyteller and organic content strategist for our key client accounts. Reporting to the Strategic Account Manager, you are responsible for developing and executing a compelling social media presence that builds community, drives engagement, and reinforces brand values. This role requires a deep understanding of platform nuances, a creative mindset, and an analytical approach to performance. You will ensure all organic social activity is strategically aligned with the overarching brand playbook and seamlessly integrated with paid and influencer marketing initiatives.

Responsibilities

Own the real-time conversation by monitoring all social media channels and responding to user comments and queries; Actively monitor the social landscape using listening tools to track brand sentiment, share of voice, and key conversation themes; Identify and flag potential PR crises and reputational risks, escalating sensitive issues to leadership; Develop, plan, and execute the end-to-end organic social media strategy for key accounts; Create and manage monthly social content calendars aligned with business objectives; Lead creative ideation for organic content; Act as primary guardian of the brand’s voice and personality across social platforms; Ensure published content is compliant with platform rules, advertising standards, and brand guidelines; Track and analyse performance of organic social content reporting on engagement rate, reach, follower growth, and video views; Prepare and present performance reports to clients and leadership; Coordinate with Account Management and Influencer teams for integrated narratives

Requirements

5–7+ years of dedicated experience in social media management, preferably within a media agency or working on a large global/FMCG brand; Proven track record of leading organic social strategies, presenting to senior clients and delivering measurable business results; Strategic & Creative Thinker; Deep Platform Expertise; Analytical Acumen; Communication & Presentation Skills; Basic Video Editing; Mobile Videography; AI Content Creation; Content Creation: Advanced Canva skills; Digitally-Native & Passionate; Highly Collaborative; Brand-Obsessed; Proactive & Curious