Senior Strategist, Programmatic

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex, enterprise-level accounts, and are highly regarded for your mastery over programmatic.

Responsibilities

Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies; Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices; Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies; Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies; Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision; Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences; Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients; Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries; Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights; Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness; Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools; Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis; In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

Proficiency in spoken and written English at an advanced level is required for this role; 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies; Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations; Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio; Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms; Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms; Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors; Strong attention to detail in setting up, monitoring, and managing programmatic campaigns; Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems; Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers