Senior Vice President, Integrated Marketing

Highwire’s SVP, Integrated Marketing will serve as a strategic leader within the Integrated Solutions team, reporting to the EVP, Integrated Solutions. This role will lead the growth, evolution, and execution of Highwire’s integrated marketing offering, serving as a trusted advisor to priority clients and a key partner across the agency. This role is responsible for driving agency growth, expanding client relationships, strengthening integrated capabilities, and positioning Highwire as a leading integrated marketing and communications partner.

Responsibilities

Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion; Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team; Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency; Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives; Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs; Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs; Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies; Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns; Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs; Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns; Own the operational performance, profitability, and effectiveness of integrated marketing initiatives, including establishing KPIs, OKRs, measurement frameworks, and reporting; Recruit, mentor, and develop talent across Integrated Marketing and Project Management while fostering a collaborative, high-performing culture; Identify emerging channels, technologies, and marketing trends to continuously evolve Highwire’s integrated marketing capabilities; Develop case studies, awards submissions, thought leadership, and agency marketing materials that demonstrate integrated success and elevate Highwire’s market position

Requirements

12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership, with significant experience in a mid-sized or large agency environment; Proven experience leading integrated marketing functions or practice areas within an agency, including building capabilities, scaling teams, developing offerings, and establishing operating models; Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands and developing integrated strategies that address complex business challenges; Strong track record of growing client relationships, expanding accounts, and serving as a trusted advisor to senior executives and marketing leaders; Deep expertise across integrated marketing disciplines, including brand strategy, creative, paid media, social, influencer, content, analytics, and communications; Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable business outcomes; Proven ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth; Exceptional executive presence, communication skills, and ability to influence clients, teams, and senior stakeholders; Experience developing award-winning campaigns, thought leadership, and agency marketing materials that showcase integrated impact

Benefits

Competitive salary with merit-based opportunities for growth; Flexible hybrid work model tailored to your schedule and lifestyle; Generous vacation policy, including extended summer and winter breaks; Early log-off on Fridays through our Empower Hours program; 401(k) plan with employer matching; Comprehensive medical, dental, and vision coverage, plus FSA options; Paid parental leave benefits; Commuter benefits; Annual Growth Mindset stipend for books, events, or learning experiences; Monthly technology reimbursement; Wellness benefit program for mental and physical health; 501c3 donation matching program; Mentorship and ongoing professional development opportunities; Monthly recognition and team celebrations; Employee referral and new business referral bonuses; Quarterly Highwire events and team gatherings; Dog-friendly office environment; A supportive, inclusive, and collaborative workplace where you can grow and do your best work