SEO & AEO

We're looking for an SEO & AEO leader to build Cognition's organic demand engine from the ground up. You'll own both the strategy and execution behind how Cognition gets discovered by the people and companies looking for what we're building, from engineers researching AI software development to enterprise technology leaders evaluating agentic software engineering. This is not a traditional SEO role, and it is not a traditional content marketing role.

Responsibilities

Build and execute Cognition's SEO and AEO strategy across Devin, Windsurf, and the broader web presence; Build a scalable organic content engine focused on high-intent searches; Identify high-value keywords and search themes; Map search intent across the enterprise buying journey; Determine the right experience for each opportunity (landing page, use-case page, comparison page, blog, guide, gated resource, template, interactive tool, demo, or other format); Create search-optimized landing, solution, use-case, industry, comparison, and glossary pages; Develop SEO-driven blogs and editorial content with Product Marketing and subject matter experts; Develop gated resources designed around search intent and conversion opportunities; Build and optimize conversion paths from organic search to signup, demo, contact, and other high-value actions; Own the technical SEO roadmap across site architecture, crawlability, indexing, internal linking, structured data, page performance, redirects, and canonicalization; Develop and execute an off-page SEO and authority-building strategy across backlinks, digital PR, and third-party publications; Build Cognition's information architecture so search engines and AI systems can understand its products and use cases; Own AEO and AI-search strategy across ChatGPT, Google AI Overviews, Perplexity, Claude, and other answer engines; Monitor how Cognition and competitors are represented in AI-generated answers; Measure organic performance against qualified traffic, account engagement, conversion, and pipeline; Develop a framework for prioritizing search opportunities; Partner with Demand Gen and RevOps on organic contribution to enterprise pipeline; Establish processes, tooling, briefs, templates, workflows, and measurement needed to scale organic production; Work directly with Web and Engineering to ship technical and structural improvements

Requirements

Strong SEO operator who has built or significantly scaled organic growth at a B2B technology company; Equally comfortable with strategy and execution; Deeply hands-on with technical SEO and modern web architecture; Strong content strategist who understands how to match search intent to content format to conversion experience; Experienced with both on-page and off-page SEO, including building authority and earning high-quality links and mentions; Commercially minded, caring about qualified pipeline and revenue, not just rankings, traffic, or impressions; Excited about the evolution of search and actively experimenting with how AI changes discovery and information retrieval; Systems thinker who can turn one-off SEO projects into a scalable content and demand-generation engine; Comfortable operating with significant autonomy and ambiguity; Excellent collaborator who can work across Product Marketing, Demand Gen, Web, Engineering, Communications, and RevOps; AI-native, using AI to move faster, automate repetitive work, and analyze large amounts of information

Nice to have

Experience with enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity; Experience building SEO programs for complex technical products; Experience building content engines around high-intent commercial searches; Experience with AEO, LLM optimization, or AI search visibility; Experience building off-page SEO, digital PR, link acquisition, or authority-building programs; Experience building programmatic or data-driven SEO systems; Experience connecting organic acquisition to account-level engagement and pipeline; Experience creating interactive tools, demos, templates, or other non-traditional content formats; Strong technical fluency and comfort working with APIs, data, and modern web infrastructure