SEO Analyst

American Family Care is hiring a Senior SEO Analyst to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics. The majority of the time (roughly 60–70%) will be spent on SEO program management, reporting into AFC's Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence.

Responsibilities

Serve as the primary day-to-day liaison with AFC's SEO agency, managing deliverables, timelines, and performance accountability; Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema; Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance; Monitor keyword rankings, organic traffic trends, and local search visibility across AFC's location portfolio; Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders; Identify gaps and opportunities across national and local organic presence and translate them into clear action plans; Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs; Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions; Help build and refine reporting frameworks that connect marketing activity to business outcomes; Support preparation of board-level and leadership materials with data accuracy and analytical rigor

Requirements

3 to 5 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment; Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance); Experience managing or coordinating with external agencies; Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent; Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools); Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders; Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners

Nice to have

Familiarity with AI-assisted analysis tools is a plus