SEO Associate Director

You will be responsible for the creation of SEO proposal and statement of work and expected to have a broad understanding of all aspect that effect SEO strategy and performance; Technical SEO, Onpage & Offpage SEO, search intent and consumer insights, website UX, content strategy, content marketing, content creation and content development process as well as conversion rate optimization. This role reports to the Managing Director, Media Management & Delivery.

Responsibilities

Ensure high level of service are delivered from all SEO projects team member working on; Ensuring all projects are delivered to a professional standard and in line with the agreed timings; Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs; Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces; Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool; Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects; Provide project planning timeframe and response to client briefs; Regular monitor content on the client’s site and as well as content marketing plan delivery; Supporting the development of client target and ensuring content marketing implementation achieves the KPIs set out at the campaign planning stage; Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting; Study and find new insights in an ever evolving digital marketing; Coaching, training, progression and personal development of all team members; Running regular status meeting with agencies teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team; Respected business-led relationship with direct team members, ability to both professionally nature and critique team members; Strong collaborative relationship with lead members of both Business team, client’s web development; Working relationship with business planning team as and when appropriate, in order to understand paid content marketing plan and execution; Working relationship with peers within [m]PLATFORM Services who manage other channel disciplines (Paid Search, Paid Social, Display and E-commerce); Friendly, professional relationship with all clients; Collaborative relationship with third-party agencies; Positive relationships with suppliers and creation of new initiative to continue service expansion

Requirements

Have a habit to catch up SEO industry trends, movement and ecosystem changes which may related to SEO campaign performance; Must be keen in learning other search engine mechanics such as, Youtube Search, Ecommerce Search and internal website search algorithm; Have abilities to use and utilize SEO tools including Google Search Consoles, Google Webmaster tool, Google keyword planner, Ahrefs, DeepCrawl, MOZ, SerpBoo Etc.; Deep familiarity with the core strategies used for SEO, in particular technical optimization, as well as keyword research, content, linking, digital asset optimization etc.; Ability to work face-to-face with client teams is essential; Web analytics experience is essential; Web Development Skills – HTML, CSS, JavaScript and server-side scripting languages; Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements

Nice to have

Advanced configuration and analysis experience/certifications

Benefits

hybrid approach; employee resource groups; frequent in-office events; access to global WPP Media & WPP networks; support for development of new products and services