Social Media Coordinator / Communications Analyst

In this role, you will help drive employee engagement and operating effectiveness in the Corporate Communications team at Teradata. Your work will drive continued strong growth in external social media followers and engagement, as well as improved employee engagement rates.

Responsibilities

Help drive employee engagement and operating effectiveness in the Corporate Communications team at Teradata; Drive continued strong growth in external social media followers and engagement, as well as improved employee engagement rates; Manage traffic planning for social properties, supporting our Social Media Manager, to structure a well-balanced flow of information across channels; Review intake requests and help ensure completeness, as well as support scheduling and posting on Teradata’s social channels; Create social posts for external distribution, helping grow awareness and perception of Teradata in the market, supporting our Social Media Manager; Primary channels today are LinkedIn, YouTube, Instagram, Facebook, and X; Review social trends and efficacy by channel and recommend go forward social planning, based on analytics from our social media tracking toolsets; Collect and consolidate engagement data across internal campaigns, channels, and events to provide a comprehensive view of employee reach and participation; Analyze engagement results across audience segments (e.g., region, function, role) to identify trends, gaps, and opportunities to improve relevance and impact; Design and analyze experiments (e.g., A/B testing, content variations, send timing) to continuously improve message effectiveness

Requirements

Analytics skills and experience, to drive improvements in message communications; Experience in multi-channel communications, with emphasis on social media; An inquisitive mindset and propensity to seek answers; A skill set of thinking in a structured, logical manner; History of success in working within a team environment; Proven examples of adaptability and rapid response; Creativity in bringing messaging to life; Ability to communicate across teams throughout the organization; Time and workload management skills in a remote environment

Nice to have

Sprout Social, or similar social media management platform; Power BI; Microsoft Office suite of tools; Video or audio editing software; Familiarity with AI tools, Claude and Co-Pilot

Benefits

People-first culture; flexible work model; focus on well-being; inclusive environment