Social Media Manager/Content Creator (Beauty)

Are you ready to become the authentic voice and creative heart of a beloved global beauty brand? This is your chance to make a significant impact by directly connecting with millions of beauty enthusiasts, shaping digital presence, and driving meaningful engagement, all while contributing to a brand that truly impacts lives and sets trends on a global scale. We are seeking a dynamic and passionate individual who is deeply immersed in beauty culture, always a step ahead of the latest social trends, and skilled at transforming everyday digital interactions into powerful brand loyalty. In this pivotal role, you will serve as a key driver of our digital presence, fostering vibrant communities and elevating a beloved brand through your creativity and strategic insights. You will be instrumental in shaping how we connect with our audience, bringing compelling stories to life and making a tangible impact on our brand’s success.

Responsibilities

Drive real-time engagement by monitoring, publishing, and interacting proactively and reactively with fans, followers, creators, and beauty lovers across major social platforms; Act as the primary social copywriter, crafting platform-native, engaging copy for both organic and paid social content that authentically represents the brand voice; Partner with customer care teams and agency partners to ensure top-tier response rates and seamless escalation of consumer needs; Oversee the end-to-end execution of social giveaways, including official rules, winner selection, outreach, and fulfillment, while managing administrative needs for team projects; Create social-first content, capturing lo-fi photo/video assets, behind-the-scenes footage, and live event coverage, comfortable both in front of and behind the camera; Own the content calendar, building, curating, and executing multi-platform social media strategies aligned with wider marketing initiatives and product launch timelines; Lead content development from ideation through post-production, collaborating with brand teams, external creators, and industry experts to bring compelling stories to life; Draft sharp creative briefs for agencies and creators, and optimize assets—including exploring AI-generated imagery—to align with platform best practices; Spot cultural moments using social listening, search behavior, and competitive monitoring to identify real-time, nimble content opportunities; Track and analyze social KPIs using analytics tools and native platform insights to deliver actionable recaps and continuously optimize performance; Drive innovation by experimenting with emerging platforms, AI tools, and novel content formats, sharing key learnings with the broader brand team; Collaborate cross-functionally with advocacy, marketing, digital, and retailer teams to align social activations with major product pushes and influencer campaigns.

Requirements

1–3 years of hands-on experience in social media, content creation, or community management (agency, in-house, publisher, or creator-led brand); Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Deep, native understanding of what drives engagement and success on platforms like TikTok, Instagram (Reels/Stories), and YouTube (Shorts); Proficiency with mobile video capture and mobile editing tools; Exceptional writing skills with an innate ability to capture a distinct brand tone and voice; High energy, detail-oriented, adaptable, and eager to thrive in a fast-moving, collaborative environment; A genuine passion for beauty, personal care, and internet culture; Willingness to travel for events as needed.

Nice to have

Familiarity with social management and listening platforms.

Benefits

Subsidized health, vision, and dental plans; paid sick leave; retirement plans with a match; free online training through Aquent Gymnasium.