Social Media Manager

Reporting to the Director of Communications, the Social Media Manager plays a pivotal role in shaping how Outreach shows up across global social channels. This is a highly visible role that blends strategic brand storytelling with executive enablement. It provides an opportunity to define the social voice of a category-defining company at the forefront of AI for revenue teams, with the creative freedom and executive access to make an outsized impact.

Responsibilities

Define and Lead Social Strategy: Own and evolve Outreach's corporate social strategy to strengthen brand awareness, credibility, and engagement among revenue and technology leaders; Shape the Corporate Narrative: Translate key brand and business priorities — AI innovation, customer success, leadership vision — into compelling, shareable social content across platforms; Employee Advocacy: Maintain and grow Outreach's employee advocacy program, empowering team members to share company content, celebrate milestones, and extend Outreach's brand voice; Executive Social Leadership: Collaborate with Outreach executives to develop and execute their social strategies, ensuring thought leadership aligns with the company's voice and strategic goals; Campaign & Event Integration: Lead social activation for major moments — product launches, content campaigns, industry events — ensuring cohesive brand storytelling across owned and earned channels; Social Intelligence: Monitor trends, conversations, and competitors to surface insights and opportunities that shape social and brand strategy; Measurement & Reporting: Track key performance indicators, analyze data, and provide strategic recommendations to optimize impact and growth

Requirements

5+ years of experience in social media, brand communications, or digital storytelling, preferably in B2B SaaS or technology; Proven success building corporate and executive social programs that drive visibility, engagement, and brand trust; Demonstrated curiosity about AI and emerging technologies, with a desire to explore how they can enhance your workflow and drive better outcomes for customers; Exceptional writing and editing skills, with the ability to adapt tone and style across channels and audiences; Deep understanding of LinkedIn, with experience leveraging analytics and paid support to grow reach and influence; Strategic thinker with strong creative instincts and an eye for design and storytelling; Comfortable collaborating cross-functionally with executives, PR, product marketing, content, and brand design teams

Nice to have

Experience managing social media agencies; employee advocacy platforms; executive thought leadership programs

Benefits

Flexible time off; 401k; Generous medical, dental, and vision coverage for full-time employees and their dependents; Parental leave program that includes options for a paid night nurse and a gradual return to work; Infertility/assisted reproductive services benefit; Employee referral bonuses; Snacks and beverages in the Office, along with fun events to celebrate; Diversity and inclusion programs that promote employee resource groups