Social Media Manager

As a Social Media Manager, you will oversee the day-to-day social media presence of 7–8 distinct brands, primarily across Instagram and Facebook, with occasional TikTok management. This is a hands-on execution role focused on content curation, visual storytelling, asset editing, community engagement, and brand growth.

Responsibilities

Manage and maintain social media activity for 7–8 distinct brands across Instagram and Facebook, with occasional TikTok management; Maintain a unique voice, aesthetic, and positioning for each individual brand; Curate visually cohesive social feeds that reflect each brand’s identity and target audience; Balance multiple content needs and priorities while maintaining consistency across all accounts; Create aesthetically driven, brand-aligned social media content using existing photo and video libraries; Source high-quality stock photography and video assets when additional content is needed; Edit existing photos and videos into polished social media posts and reels; Transform static imagery into dynamic and engaging short-form video content; Ensure creative assets feel intentional, elevated, and appropriate for each individual brand; Leverage AI tools to support content creation, editing, ideation, and optimization; Monitor brand accounts daily and respond to comments and direct messages in a timely and professional manner; Engage with relevant accounts, influencers, and online communities to increase brand reach and visibility; Identify strategically aligned accounts and engagement opportunities that support brand growth; Maintain consistent and brand-appropriate interactions across each account; Conduct competitive analysis to understand how comparable brands position themselves across social media; Identify emerging content trends, creative opportunities, and relevant industry developments; Monitor brand mentions and audience sentiment through social listening; Use competitive, audience, and performance insights to inform future content and engagement decisions

Requirements

This role is open to candidates based in LATAM, Africa, and Eastern Europe; Candidates must be available to work during U.S. business hours aligned with the client’s time zone; 3–5 years of professional social media management experience; Experience managing multiple social media accounts or brands simultaneously; Experience creating, curating, and publishing visually driven social media content; Strong understanding of Instagram and Facebook, with the ability to support TikTok content when required; Strong hands-on editing capabilities using tools such as CapCut, InShot, Adobe, or similar creative applications; Ability to transform static photography and existing visual assets into engaging reels and other short-form video formats; Experience sourcing and curating high-quality stock imagery that complements established brand aesthetics; Strong aesthetic judgment and ability to maintain distinct visual identities across multiple brands; Comfortable leveraging AI tools to support content creation, editing, ideation, and performance optimization; Strong written communication skills for creating brand-appropriate copy and engaging with online communities; Ability to manage multiple brands, publishing needs, and creative priorities simultaneously while maintaining strong attention to detail; Creative with a strong visual eye and appreciation for aesthetically driven content; Highly organized and capable of managing 7–8 brands simultaneously; Proactive and comfortable taking ownership of day-to-day social media execution; Detail-oriented and attentive to differences in brand voice, positioning, and aesthetic; Independent and capable of moving work forward without constant supervision; Curious about emerging social media trends, creative formats, and AI-enabled workflows

Nice to have

Experience in real estate or hospitality is a strong plus