Social Media Specialist

Job Summary

KDCI Outsourcing is seeking a creative and data-driven Social Media Specialist to plan, create, publish, and optimize content across social media platforms to increase brand awareness, audience engagement, and inbound leads. This role manages the day-to-day social media calendar, community engagement, and performance tracking while collaborating with marketing, design, and sales teams to ensure content is timely, on-brand, and aligned with business goals.

Responsibilities

Develop and maintain a monthly content calendar across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube, as applicable.; Write engaging, platform-appropriate copy, captions, and hooks aligned with the brand voice and target personas.; Coordinate with the creative team to produce visual and short-form video content and perform light editing when needed.; Repurpose long-form content, including blogs, webinars, and case studies, into social-first formats.; Schedule and publish posts using social media management tools such as Buffer, Hootsuite, Later, or Meta Business Suite.; Monitor comments, messages, and mentions, respond promptly, and escalate concerns to the appropriate team.; Engage with relevant communities, industry pages, and conversations to organically grow reach.; Track key performance indicators, including reach, engagement rate, follower growth, click-throughs, and conversions, and prepare weekly and monthly performance reports.; Run A/B tests on content formats, posting times, and messaging, and apply insights to improve performance.; Stay current on platform algorithm changes, trends, and emerging formats and recommend new opportunities.; Support paid social campaigns in coordination with the performance marketing team, including audience inputs, creative briefs, and boosted posts.; Align social media content with product launches, promotions, events, and PR initiatives.; Maintain brand consistency and ensure compliance with company guidelines across all published content.

Requirements

Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field, or equivalent practical experience.; 2–4years of hands-on experience managing social media accounts for a brand, agency, or business.; Portfolio of managed social media accounts, sample posts, or campaigns demonstrating measurable results.; Proficiency with major social media platforms and their native analytics, including Meta Business Suite, LinkedIn Analytics, TikTok Analytics, and YouTube Studio.; Experience using social media scheduling and management tools such as Buffer, Hootsuite, Later, Sprout Social, or similar platforms.; Working knowledge of design and editing tools such as Canva, CapCut, Adobe Photoshop, or Premiere Pro.; Strong copywriting skills with excellent English grammar.; Familiarity with SEO and hashtag strategies is an advantage.; Creative and trend-aware, with strong judgment on content that aligns with the brand.; Highly organized with the ability to manage multiple platforms, deadlines, and stakeholders simultaneously.; Data-driven mindset with the ability to interpret social media metrics and turn insights into actionable improvements.; Strong communication and collaboration skills with the ability to work proactively and with minimal supervision.; Basic photography or on-camera/short-form video production experience is an advantage.; Experience in the B2B, technology , outsourcing , or staffing industry is an advantage.