Sr. Creative Strategist

We are seeking a highly skilled Sr. Creative Strategist to own the creative strategy behind Thrive Causemetics' performance, promotional, and launch marketing across every digital channel. This person will translate deep paid media expertise into ads that convert at scale, blending creative instinct with analytical rigor to continuously sharpen what resonates with customers and drives growth.

Responsibilities

Lead creative strategy for full product launches; Pitch winning ideas; Develop full-funnel creative strategy (TOF/MOF/BOF); Facilitate creative ideation sessions; Stay ahead of platform trends, AI, and advertising technology; Define the creative testing agenda and report results to leadership; Own the creative operating system; Own the full ad production pipeline; Translate creative concepts into detailed briefs; Oversee high volumes of ads and creative assets; Identify bottlenecks in production; Analyze performance across channels; Own the creative testing and learning agenda; Define and track creative metrics (CPA, ROAS/MER, CVR, hook/thumbstop rate, hold rate, win rate); Deliver data-informed creative recommendations; Translate performance data into recommendations; Translate winning concepts across formats; Serve as go-to creative partner for performance agencies; Partner with Acquisition and Retention teams; Build relationships with UGC creators; Lead with empathy; Advocate for consistent brand voice; Present creative strategy to senior stakeholders; Mentor two junior creative strategists; Help build competency for creative strategy

Requirements

8+ years of experience in creative strategy, performance marketing, or paid digital advertising, preferably in a fast-growth or e-commerce environment; Proven track record of translating ad performance data into creative strategies that measurably improve results; Strong project management skills with experience managing high-volume ad production pipelines; Deep understanding of paid social platforms (Meta, TikTok, Pinterest, YouTube) and emerging ad formats; Excellent communication and interpersonal skills, with the ability to lead ideation and influence cross-functional teams; Experience partnering with performance agencies and external creator networks; Comfortable operating with a strong bias for action in a fast-paced, high-growth environment; Adaptable to new platforms, AI tools, and advertising technologies; Humble, hungry, and people-smart

Nice to have

Mentoring/managing junior strategists; AI creative-tool fluency; beauty/wellness/DTC category; startup/high-growth e-comm; startup or e-commerce experience

Benefits

Comprehensive medical, dental and vision plans; 401(k) plan with employer matching; Various paid time off programs; Employee discount/perks; Life insurance; Disability insurance; Employee assistance programs; Annual discretionary bonus