Sr Director, Demand Generation EMEA

The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.

Responsibilities

Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions; Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers; Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration; Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH; Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment; Leading and developing the EMEA demand generation function, including the Director of Field Marketing; Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs; Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue

Requirements

8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role; A proven track record of owning and hitting a pipeline number in a high-growth environment; Experience building demand generation programmes from scratch, not adapting global campaigns for regional use; Multi-market EMEA experience, with genuine depth in French and/or DACH markets; Experience working in or closely with a US-headquartered company, working autonomously from Europe; Comfortable operating in a small, lean team with a high degree of autonomy; Data-driven, with confidence in attribution, forecasting, and performance analysis; A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams; You're a builder, not a maintainer; You're AI-curious, rewiring how you work around AI tools

Nice to have

Fluency in French or German; Understanding of the French or German language and culture

Benefits

Comprehensive top-tier coverage including medical, dental, and life insurance; pension match; equity; high-value lifestyle perks