Sr. Director Growth Marketing & Acquisition

This role owns the engine that drives customer acquisition across Norton's current product portfolio. You are accountable for how the business performs today: hitting acquisition targets, running go-to-market for product features and enhancements, owning core promotional windows like Black Friday, capturing seasonal demand, and continuously improving performance across paid, earned, and owned channels. You understand the full picture of how acquisition works: how messaging, creative, pricing, and offers interact to move units and bookings. You run annual and quarterly planning, brief the media team, and keep all product assets and messaging accurate and fresh across markets. You make the day-to-day acquisition engine run, and you make it run better every quarter.

Responsibilities

Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix, and testing priorities; Lead the briefing process for the media team; Define acquisition priorities across core promotional periods like Black Friday and holiday, and seasonal campaigns like summer travel and back to school; Lead go-to-market planning and execution for product feature launches, product updates, and seasonal campaigns; Maintain and optimize evergreen product and brand messages that drive acquisition across channels; Define target audiences and messaging for each initiative and ensure consistent execution across paid, owned, and earned channels; Drive creative updates in sync with product and seasonal cycles; Work with Product, Brand, and Regional Marketing to make sure launches are executed clearly and on time; Own briefing with creative agency; Own acquisition strategy for Norton's current product lines across paid, earned, and owned channels; Make strategic decisions on audience segmentation, channel mix, and promotional levers; Identify performance gaps and proactively reallocate focus and investment; Monitor competitors and market dynamics; Develop and maintain acquisition strategies for each key geography; Partner with Regional Marketing; Sequence and prioritize geo-level acquisition investments; Own the promotional and pricing strategy for acquisition across the current product portfolio; Develop and test promotional frameworks; Evaluate how pricing and promotional levers perform across channels and geographies; Keep all product messaging and assets accurate, current, and effective; Run a regular cadence for reviewing and refreshing assets; Make sure product descriptions, feature messaging, and acquisition-facing content are optimized; Identify, create and optimize key product assets; Track cross-channel funnel performance; Work closely with media, conversion rate optimization, analytics, and retention teams; Design and evaluate acquisition tests across channels, formats, and geographies; Deliver regular performance updates to leadership; Use AI tools to improve both results and team efficiency; Manage and develop a team of 3-5 acquisition and go-to-market professionals; Be a strong partner to Media, Brand, Product Marketing, Analytics, and Regional Marketing teams

Requirements

15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results; A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization; Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization; Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons; Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value; Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns; Experience building campaigns, creative strategies, creative evaluation and guidance; Comfortable owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit; Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership; Experience with marketing mix modeling and attribution tools; A test-and-learn mindset with a track record of designing, running, and scaling acquisition experiments; A collaborative leader who can influence and align teams without direct authority; Genuinely curious about AI and a track record of using it to improve the work

Nice to have

Experience in a subscription, online, or mobile business is a strong plus

Benefits

flexible working options; time off; competitive pay; benefits and well-being programs