Sr. GTM Engineer, Marketing

We're hiring a Sr. GTM Engineer, Marketing to transform Hiya's website into an AI-powered, revenue-driving digital growth engine. This role sits at the intersection of marketing, engineering, and product—responsible for leading our migration from Webflow to a headless CMS architecture while partnering closely with Marketing leadership to bring positioning, campaigns, and GTM initiatives to life through high-performing digital experiences.

Responsibilities

Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences; Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed; Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments; Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing; Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards; Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager; Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives; Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale; Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards

Requirements

5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments; Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications; Hands-on experience leading headless CMS implementations or migrations; Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks; Strong understanding of technical SEO, GEO, AEO, and performance optimization; Experience integrating APIs and third-party systems into web platforms; Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed

Nice to have

Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment); Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.); Experience building multi-language and international web properties; Strong communication and collaboration skills, with a track record of working effectively across marketing, product, and engineering teams

Benefits

Equity compensation; Employer-sponsored medical, dental, and vision insurance (PPO & HDHP) with 50% dependent coverage; Health, flexible spending, and dependent care accounts; Life, AD&D, and accident coverage with company-paid life and long-term disability; 401(k) with 3% company match; Flexible vacation policy and paid company holidays; Paid parental leave; Work-from-home equipment stipend; $1,000 annually to invest in learning and growth; $1,000/year in charitable donation matching; Team lunch 2x per week