Sr. Integrated MarComms Manager AUS

The Sr. Manager, Integrated Marcomms will play a key role in advancing Tinder’s MarComms strategy in Australia, putting Tinder at the heart of Gen Z culture. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that break-through on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where Gen Z culture lives.

Responsibilities

Develop and implement social-first integrated MarComms strategies; Create and drive cultural relevance among Gen Z; Manage creator, influencer and partnership ecosystems; Deliver measurable earned impact; Support brand reputation and corporate narratives

Requirements

A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail; Experience developing and implementing reactive and proactive communications and social strategies end-to-end; Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends; Existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption; Comfortable operating in fast-moving, international organisations; Strong collaborator with the ability to influence across multiple functions and stakeholders; Experience managing agencies and external partners; Data-driven with strong commercial awareness and the ability to connect storytelling to business impact; Highly organized with strong prioritization and project management capabilities

Nice to have

5-10 years experience in both communications and social media (from an agency or brand background); Background in both communications and social