Sr. Product Designer - HER

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others. HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries. We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps. This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.

Responsibilities

Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs; translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces; balance user experience, speed of execution, and business impact; design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community; push beyond generic dating patterns to create features users can’t get elsewhere; ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated; apply and evolve HER’s design system and brand expression; design experiments and A/B tests in collaboration with Product, Engineering, and Data; iterate based on performance data and qualitative insight; use learning from experiments to inform future design decisions; create prototypes at varying levels of fidelity to explore, align, and validate ideas; support regular user testing to de-risk solutions before build; communicate clearly design intent and rationale to cross-functional partners; work closely with Product Managers to shape roadmaps and scope work; partner with Engineering to ship high-quality experiences efficiently; present work confidently to leadership and incorporate feedback without losing clarity or direction

Requirements

7+ years designing consumer digital products (mobile-first experience required); proven experience owning design for features used by large audiences; strong interaction design, visual design, and UX fundamentals; experience working within and contributing to a design system; comfortable operating in fast-moving, evolving product environments; portfolio demonstrating both craft and business impact; dating or network based platform experience; experience designing for identity-led or emotionally nuanced use cases; engage directly with users to inform design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews; take ownership and follow things through; opinionated but open - strong ideas, loosely held; care deeply about how work performs after launch; comfortable with ambiguity and enjoy shaping problems, not just executing solutions; believe great design should serve both users and the business

Nice to have

Subscription or freemium products