Strategy & Insights Trainee - Off Premise (Graduate Program)

The Strategy & Insights team acts as a strategic partner to the commercial business, providing data- and insight-driven recommendations that enable better decisions and sustainable growth across Red Bull Germany. The 18-month Graduate Program starts in July 2027 and includes rotations across Sales and Marketing. Work on real business questions, analyze market performance, support shopper research, identify growth opportunities and help evaluate new products and portfolio innovations. Contribute to Red Bull's data & analytics AI transformation.

Responsibilities

Contribute to improving data-driven ways of working across the Off-Premise business; Support selected data, advanced analytics and AI initiatives focused on process automation, self-service analytics, visualized dashboard solutions and AI applications; Take ownership of selected data and analytics projects, working with local stakeholders and global HQ teams; Support and further develop recurring market, competitor and commercial performance reporting; Analyze market and shopper data to uncover trends, opportunities and risks; Contribute to shopper research projects, from research briefs and coordinating external agencies to analyzing results; Bring insights into life through concrete recommendations and structured presentations; Monitor the performance of new products and portfolio innovations; Support post-launch evaluations and provide recommendations for future innovations and portfolio decisions; Gain exposure to Field Sales, Key Account Management and/or Category Development; Apply analytical capabilities to customer and category challenges

Requirements

Bachelor's degree or Master's degree in Business Administration, Economics, Data & Analytics, Marketing, Consumer Science, Psychology or a comparable field; Proven excellence in your academic life; Relevant work or internship experience, ideally in data analytics, strategic insights, market research, consumer science or consulting is a plus; A history of pursuing personal passions, extra-curricular achievements; Structured, proactive and hands-on way of working with strong ownership, curiosity and willingness to challenge existing approaches; Open and solution-oriented mindset, with excellent communication, presentation and storytelling skills, and ability to collaborate across teams and functions; Analytical mindset and enjoyment of working with data, with the ability to simplify complex information and translate findings into clear business recommendations; Strong interest in data management, advanced analytics and AI, first practical exposure to AI applications is a plus; Strong interest in commercial strategy, shopper & consumer insights, product innovation and sales execution; Strong proficiency in PowerPoint and first experience with AI applications, SQL, Python and modern analytics or visualization tools such as Power BI is advantageous; Fluent in English & German (written, spoken), additional languages considered a plus

Nice to have

Relevant work or internship experience in data analytics, strategic insights, market research, consumer science or consulting; Strong interest in data management, advanced analytics and AI; First practical exposure to AI applications or data-driven projects; Strong proficiency in PowerPoint; Experience with AI applications, SQL, Python and modern analytics or visualization tools such as Power BI; Additional languages