[UPLIVE Company] UA Marketing (Mobile Apps)

Location
Ho Chi Minh City, Vietnam

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

WHAT YOU WILL DO
- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).

- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.

- Analyze performance data from:

- (1) Market trends and competitor analysis,

- (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)

- (3) A/B testing of creatives to optimize user engagement and campaign efficiency,

- (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.

- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.

- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.

- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

QUALIFICATIONS
- 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.

- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

- In-app marketing experience for driving deeper conversions

- Data analysis, Strategic & Tactical planning, Problem solving

- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

- A self-driven individual who takes full ownership and consistently delivers results

- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.

- Good communication (English writing and speaking skills)

- Possess a creative mindset and an instinct for identifying trends.

- Customer-oriented, Innovative, and emotional intelligence

- Resilient and adaptable to changes and uncertainties

- WILL BE A PLUS

- A passion for mobile apps and an understanding of app user behavior.

- Prior experience in mobile app industry

- Being comfortable with data and turning multiple sources of data into insights

- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

- Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER
We take care of our people — from meaningful reward to everyday experience at work Financial

- Competitive salary, 100% pay during probation

- Performance bonus with up to 30% of company profit shared — no cap

- Full SHUI + premium private health insurance & annual check-up

Personal Well-being

- 12 days annual leave + 10 days paid sick leave

- 12 WFH days per year for when you need flexibility

- 9.4M VND yearly flexi-budget for your personal development

- Free daily lunch (10+ options)

- Snacks, drinks, and tea-time always available

- Monthly/bi-monthly team bonding budget

- Sports activities (badminton, football, etc.)

Personal Development

- Company learning trips to top markets (Korea first, Japan next)

- Sponsored access to international conferences & industry events

- Modern equipment + AI tools to help you work smarter and grow faster

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• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!
 
How To Apply?
Click the button or contact us at talents@uplive.zone

Responsibilities

Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).; Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.; Analyze performance data from:; (1) Market trends and competitor analysis,; (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs); (3) A/B testing of creatives to optimize user engagement and campaign efficiency,; (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.; Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.; Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.; Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

Requirements

1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.; Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust); In-app marketing experience for driving deeper conversions; Data analysis, Strategic & Tactical planning, Problem solving; Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management; A self-driven individual who takes full ownership and consistently delivers results; A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.; Good communication (English writing and speaking skills); Possess a creative mindset and an instinct for identifying trends.; Customer-oriented, Innovative, and emotional intelligence; Resilient and adaptable to changes and uncertainties; WILL BE A PLUS; A passion for mobile apps and an understanding of app user behavior.; Prior experience in mobile app industry; Being comfortable with data and turning multiple sources of data into insights; Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment; Fanatic learner: proactive learning and sharing knowledge

Benefits

We take care of our people — from meaningful reward to everyday experience at work Financial; Competitive salary, 100% pay during probation; Performance bonus with up to 30% of company profit shared — no cap; Full SHUI + premium private health insurance & annual check-up; Personal Well-being; 12 days annual leave + 10 days paid sick leave; 12 WFH days per year for when you need flexibility; 9.4M VND yearly flexi-budget for your personal development; Free daily lunch (10+ options); Snacks, drinks, and tea-time always available; Monthly/bi-monthly team bonding budget; Sports activities (badminton, football, etc.); Personal Development; Company learning trips to top markets (Korea first, Japan next); Sponsored access to international conferences & industry events; Modern equipment + AI tools to help you work smarter and grow faster