[UPLIVE Company] UA Marketing (Mobile Games)

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT UPLIVE OFFERS

We take care of our people — from meaningful reward to everyday experience at work Financial

- Competitive salary, 100% pay during probation
- Performance bonus with up to 30% of company profit shared — no cap
- Full SHUI + premium private health insurance & annual check-up

Personal Well-being

- 12 days annual leave + 10 days paid sick leave
- 12 WFH days per year for when you need flexibility
- 9.4M VND yearly flexi-budget for your personal development
- Free daily lunch (10+ options)
- Snacks, drinks, and tea-time always available
- Monthly/bi-monthly team bonding budget
- Sports activities (badminton, football, etc.)

Personal Development

- Company learning trips to top markets (Korea first, Japan next)
- Sponsored access to international conferences & industry events
- Modern equipment + AI tools to help you work smarter and grow faster

Consent Notice for Personal Data Processing

- By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
- Thank you for your interest in joining Uplive!

How To Apply?

Click the button or contact us at talents@uplive.zone

Responsibilities

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.); Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets; Work closely with Creative teams to provide UA insights to improve product marketability; Work closely with global vendors/ ad networks to optimize campaigns; Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

Requirements

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success; Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust); In-app marketing experience for driving deeper conversions; Data analysis, Strategic & Tactical planning, Problem solving; Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management; Good communication (English writing and speaking skills); Possess a creative mindset and an instinct for identifying trends.; Customer-oriented, Innovative, Emotional intelligence; Hunger and humble for learning, sharing, teamwork and self-development; Resilient and adaptable under changes and uncertainties; WILL BE A PLUS; You love music and music-related products; Love to interact with mobile music games/ apps; Prior experience in gaming industry; Being comfortable with data and turning multiple sources of data into insights; Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment; Fanatic learner: proactive learning and sharing knowledge