Vice President, Client Analytics

Ibotta is seeking a Vice President of Client Analytics to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is responsible for leading the development and execution of client-focused analytics strategies that help CPGs understand their consumer, grow sales, and measure and optimize results with confidence. The VP of Client Analytics will focus on building and evolving the measurement framework that demonstrates the incremental impact of Ibotta campaigns, partnering with senior leaders across Ibotta's Revenue team to build relationships with key clients, and leading Ibotta's Client Analytics team.

Responsibilities

Be a key stakeholder of Ibotta's measurement framework while providing thought leadership on best practices and ensuring data quality, integrity, and accuracy across initiatives; Lead and mentor a team of analysts, decision scientists, and reporting specialists; Oversee the analysis of sales data, market trends, consumer behavior, and campaign performance to provide strategic recommendations; Manage ongoing prioritization of key initiatives in partnership with Ibotta Revenue stakeholders; Develop and deliver insightful client presentations and reports; Lead the development of campaign setup best practices across planning, flighting, measurement, and optimization; Collaborate with sales and marketing teams to identify client and category level insights to accelerate revenue via thought leadership reports; Work with the Ibotta Product team to drive requirements for data visualization tools, dashboards, and reporting systems; Represent Ibotta's measurement methodology externally with clients, agencies, and industry measurement bodies; Build and maintain strong relationships with key clients and stakeholders; Define and track KPIs to measure the success of analytics initiatives and client engagements; Stay abreast of industry trends and emerging technologies in marketing measurement, analytics and data science; Embrace and uphold Ibotta's Core Values

Requirements

15+ years in analytics, including client-facing experience advising advertisers on marketing performance; 10+ years experience leading and managing high-performing analytics teams; Bachelor's degree in Data Science, Statistics, Business Analytics, or a related field; Robust business acumen, sharp analytical problem-solving and strategic thinking abilities; External client-facing experience and the ability to build and maintain strong client relationships at senior leadership levels; Working knowledge of how media and creative agencies plan, buy, and evaluate campaign performance; Deep expertise in ad and media measurement, including incrementality-based standards and closed-loop, publisher-sourced sales data; Fluency in CPG-specific market research and consumer behavior metrics; Executive-level communication and presentation skills; Fluency with AI-enabled analytics and reporting tools; Significant experience with statistical analysis and modeling, including predictive analytics; Ability to work in a fast-paced and dynamic environment; Willingness to travel a minimum of 25% of the time; Candidates must live in the United States; Applicants must be currently authorized to work in the United States on a full-time basis

Nice to have

Master's degree preferred; CPG experience from a brand, ad platform, retail media network, measurement provider, or agency preferred; Thought leadership on best practices in marketing measurement

Benefits

Competitive pay; Flexible time off; Benefits package (including medical, dental, vision); Lifestyle Spending Account; Employee Stock Purchase Program; 401k match; Equity included in overall compensation; Variable compensation component; Relocation bonus for candidates not based in Denver; Denver office perks including paid parking, snacks and occasional meals