Vice President, Global Brand Operations

As the Vice President, Global Brand Operations, you will define and lead the operational vision for the brand and marketing function globally, ensuring alignment with our Long-Term Strategic Plan and broader business objectives. You will drive marketing and creative innovation, modernize the operating model to deliver greater agility and personalization, and shape a future-focused global operations team that enables the brand to remain deeply authentic while delivering greater impact at scale. You will play a critical role on the global brand leadership team, driving consumer-led process transformation as the brand continues to grow rapidly into a global brand. You will lead and integrate the global teams responsible for Go-to-Market execution, Creative Operations and Services, Marketing Project Management, and Campaign Management, partnering closely with regional marketing teams to ensure global-to-local alignment. The role is based out of the North Vancouver office. The salary range for this role is USD$224,000 - USD$336,000.

Responsibilities

Set the global Brand Operations strategy and operating model, aligned with the Long-Term Strategic Plan; Explore and evolve the global x regional operating model; Modernize the marketing operating model for agility and personalization at scale, including processes, tools, and ways of working; Own end-to-end Go-to-Market, Creative Services, and Project Management execution, including calendaring, resource planning, vendor relationships, and enterprise-level reporting; Lead Campaign Management and the Brand Operations technology stack, including project management, workflow, and digital asset management (DAM) platforms, and governance of asset rights, usage, and licensing compliance; Manage the Brand Operations P&L and global vendor/agency ecosystem, including roster management, RFP/tender processes, contract negotiation, and performance reviews; Drive global-to-regional alignment and governance across channels and markets; Build organizational capability and drive continuous improvement, including leading the global team, change management, and business reviews with senior leadership; Evaluate and integrate emerging technologies, including AI-powered production tools, workflow automation, and campaign management platforms; Lead the development of a globally scalable brand operating framework that supports new markets, categories, or business models; Future-proof the operations model through real-time campaign optimization, data-driven resource allocation, and agile cross-functional delivery

Requirements

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience); 15+ years of progressive marketing operations experience at the senior leadership level, including direct leadership of Go-to-Market, Creative Services, Project Management, and/or Campaign Management functions, preferably within outdoor, apparel, or vertically-led consumer brands; Proven experience building and transforming global marketing operations for a high-growth company, at pace and at scale, with a track record of building operational infrastructure and governance frameworks; Experience leading the modernization of a marketing operating model for agility, speed, and personalization at scale, with strong command of MarTech, workflow, and digital asset management tools; Deep experience building, leading, and scaling high-performing teams across multiple operational disciplines and geographies; Strong understanding of end-to-end campaign and production workflows and brand/legal compliance standards; Excellent skills in vendor and agency management, including contract negotiation, RFP processes, and budget/financial stewardship; Inspiring, adaptable leader and communicator who is proactive in solving root causes, comfortable with ambiguity, and able to align diverse stakeholders and drive action through influence, credibility, and trust; Passion for the outdoors

Benefits

Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care, and a 24/7 Employee Assistance Program (EAP); RRSP matching; Eligibility for Arc'teryx Annual Incentive Plan; Access to Employee Stock Purchase program (ESPP) where applicable; Paid time off, wellness time, and No Wasted Day program; Parental leave top-up and a nesting period for new parents; Professional development opportunities; Arc'teryx Academies (outdoor skill-building events); Employee Belonging Councils; Employee discounts and Pro Deals